议程设置与美国对拉美援助政策的调整（1958～1960）

议程设置理论与传统决策理论的区别在于，议程设置理论认为政策环境的运作状态不是线性的，即不是一群高层决策者面对出现的问题然后进行决策，而是一些决策者或政策共同体人士早已对一些问题或备选方案青睐，他们抓住某些机会全力向最高层决策者推销自己的方案，使之成为国家政策。以议程设置理论分析1958至1960年间美国对拉丁美洲各国援助政策的调整，可以看到调整的动力来自政策共同体不失时机的大力推动。     

The role of the media in developing a shared moral understanding

Over the last few decades, research has shown that media outlets are good at telling people what to think about, fulfilling what researchers call the agenda-setting role of the media. To that end, media outlets from social media to newspapers can play a pivotal role in developing a shared moral understanding.     

全球传播时代的湖北形象塑造

当今时代是一个全球传播的时代,在此背景下,对外传播中的地区形象塑造具有了前所未有的重要性。湖北可充分利用大众传媒塑造"中部崛起的发展形象",塑造"积淀深厚、源远流长的湖北楚文化形象"等,以促进和谐湖北的构建。     

大众媒介影响公共舆论的主要理论研究述评

议程设置理论和“沉默的螺旋”理论 ,是当代西方关于大众媒介影响公共舆论的两种主要理论。在对这两种理论进行梳理和研究中 ,我们认为 ,尽管议程设置理论有其不足和缺陷 ,但它对于传播效果的研究是一个里程碑和分水岭 ,突破了此前“有限论”的窠臼 ;而“沉默的螺旋”假说不仅为社会公共管理机构进行舆论调控提供了依据和启发 ,也大大深化了人们对公共舆论和大众传媒的认识。但该理论仍存在值得商榷之处。中国学者应在借鉴西方学者舆论研究方法的基础上 ,逐步建立自己的舆论学思想。     

Live audience responses to live televised election debates: time series analysis of issue salience and party salience on audience behavior

Televised political debates are the platforms for party leaders to outline their party's political programs and to attack those of their political opponents. At the same time journalists who moderate the debates are testing the party leaders’ ability to clearly outline and defend their programs. Television audiences of election debates evaluate these party leaders and political parties based on their television performances. Prior to the social media era, viewers’ evaluations were collected through phone surveys or web questionnaires. Nowadays viewers share their opinions in real-time on social media. Particularly Twitter is used in the Netherlands as the platform to share these opinions. In this study tweets produced by the audiences of five different televised debates that took place during the campaign for the Dutch 2012 parliamentary elections are analyzed in terms of tweeting about politicians and parties as well as political issues, as well as the content of the debates. This allowed us, using time series analysis, to test the relation between issue salience in debates and issue salience of the audience on Twitter. The issues of ‘Employment and income’ and ‘Europe’ were the most tweeted about, roughly aligning with the attention these issues received in televised debates. Findings further show there are consistent audience reactions to issues discussed in the debates: issues of ‘Housing’, ‘Care for the needy', and ‘Europe’ showing the strongest effects. However, candidates and parties are not explicitly associated by people active on Twitter when certain political issues are being debated on TV.     

从海外媒体对世博的报道看中国软实力的提升——以英美媒体为例

上海世博会引起以英美为代表的众多海外媒体的密切关注,相关报道总体呈现出客观性、个体性、多元性和冲突性。海外媒体眼中的中国国家形象仍然具有混杂性特征,这一方面反映出中国在西方人眼中的刻板印象出现缓和与变化的迹象,中国在国际社会建立话语能力的水平逐渐增强;另一方面反映出西方媒体对中国和平发展的担忧和顾虑。为进一步改善中国国家形象、提升软实力建设,新闻报道和舆论宣传引导工作应强化对重大事件的议程设置能力,促进与海外媒体的交流,加强互联网舆论引导,营造良好的国际舆论氛围,使软实力建设的相关举措实现正面效应。