Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

Increasing implicit and explicit attitudes toward an organic food brand by referencing to oneself

In the last decades, theoretical and empirical work has been devoted to implicit attitudes toward a large range of food items. Despite the increasing development of green labels in the food market, to our knowledge no study has investigated implicit attitudes toward organic food nor has tried to change them. Capitalizing on the important role of the self in consumer or pro-environmental behavior, we aim to change or form implicit and explicit attitudes toward organic food brands using the self. Moreover, we investigate the possibility of changing hypothetical shopping behavior, brand identification, and attitude change persistence. Targeting two fictitious brands of organic food in two studies, we use the Self-Referencing (SR) task, an evaluative learning paradigm that relies on both the use of the self as a positive source of evaluation and the common action to classify the self and a target. We assess its effects on implicit attitudes, using one of the most common indirect measure (Implicit Association Test), as well as on explicit attitudes. We show that the SR manipulation results in more positive implicit attitudes, explicit attitudes, and to more frequent hypothetical choice of products for the eco-brand paired with the self compared to the other eco-brand. SR manipulation also results in higher level of brand identification. Moreover, changes in implicit attitude mediate changes in explicit attitude, identification, and hypothetical choice. Finally, we provide evidence for the persistence of the effect: Participants liked and identified more with the brand originally paired with the self even after removing the pairing with the self. The discussion is organized around the importance of taking into account implicit attitudes toward organic food brands and the usefulness of the self in changing or forming these attitudes.     

Macro-conditions and immigrants' happiness: Is moving to a wealthy country all that matters?

Migrants look for a better life. In what kind of country will they live happiest? Many migrants aspire to move to wealthy countries, but non-economic factors might be important as well in making a country livable for migrants. This issue is addressed here by examining the impact of macroeconomic conditions and non-economic macro-conditions (good governance and a pleasant social climate) on immigrants' happiness in twenty European nations. We find that immigrants' happiness depends both on economic and non-economic macro-conditions. The social climate is especially important, particularly in terms of a positive attitude in society towards migrants. Our findings imply that the choice of destination country matters for migrants’ happiness and that the discrepancy between migration motives and migration outcomes may constrain immigrants from maximizing subjective gains via migration.     

Transparency tested: The influence of message features on public perceptions of organizational transparency

The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants (n?=?357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features.     

Happiness is not Enough: Cognitive Judgements as Indicators of National Wellbeing

The European Social Survey, on which this issue of the journal focuses, is a 30-nation multi-funded survey series measuring attitude change. Started in 2001, it is characterised by unusually high standards of sampling and data equivalence. Its data are made available on-line with equal access to all, and have already attracted over 20,000 users. Many papers, articles and books based on the ESS have already appeared. But none has yet employed the data—whether alone or with other sources—to derive indicators of citizens’ cognitive judgements of their society. A recent EC grant is enabling the authors to fill this gap, covering topics such as trust in national institutions, tolerance, social cohesion, social trust and fear of crime. The aim is to be able to monitor changes over time in the distance between what citizens believe their society ought to be in these respects and how they actually perceive it to be.

普通高校大学生体育锻炼态度影响因素的调查研究——以长沙市大学生为例

采用文献资料法、问卷调查法、数据统计法等,对长沙市普通高校大学生体育锻炼态度进行调查研究,结果表明：1.大学生的锻炼态度表现在八个维度的得分上都比较高,说明长沙市普通高校大学生体育锻炼态度普遍良好。2.大学生的体育锻炼态度受性别差异的影响因素,男生的体育锻炼态度普遍比女生要强。3.体育锻炼态度很大程度上影响了锻炼者的锻炼行为,而其锻炼行为又影响了体育成绩。     

生命教育视野下大学生生死观状况调查分析

在生命教育视野下,采用生命意义感量表和死亡态度量表对北京、苏州四所大学376名大学生的生死观进行了调查,结果表明:大学生生命意义感较高,但死亡恐惧感也较高。大二学生的生命意义感低于其他三个年级。独生子女的死亡恐惧感高于非独生子女。生命意义感和死亡态度的部分因素之间存在关联。建议加强大学生的生死观教育,尤其是死亡态度的引导。     

Fatherhood: A Library

No abstract available for this article.     

The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation

A key question in marketing decision-making pertains to what makes decision-makers focus on various types of information in different ways. Particularly in relation to a key marketing and management variable such as customer satisfaction this is an important issue. Costly derived customer satisfaction measures need to provide customer-oriented guidance regarding where to prioritise. Traditional research on intelligence use has mainly focused on objective research attributes, such as research quality. In this article, however, we will adopt the idea that decision-makers weigh information differently based on their perception of its relevance. With respect to crucial customer satisfaction information this represents an exciting, but nevertheless unexplored field of research. The results of latent variable modelling show that the strength of decision-makers’ attitudes toward customer satisfaction leads to a differentiated usage of satisfaction intelligence. By taking this into consideration, management and intelligence providers will be able to more effectively disseminate customer satisfaction information and facilitate a more customer-oriented perspective within firms.     

哲学究竟是什么--张东荪的哲学观述评

为了回应哲学中的科学主义思潮,张东荪对"哲学究竟是什么"这一问题进行了追问。从哲学发展的历史来看,哲学是唯真是求的精神;从对哲学是否有独具的方法之追问中可知,与其说哲学有自己的独特方法,不如说哲学是一种态度,即彻底怀疑的态度、批判的态度、求整全求会通的态度;从哲学与文化的关系来说,哲学是文化之核心与本质的部分,它可为人们提供安身立命之本。张东荪对哲学特性的自觉,是为了申辩哲学的生存权利、寻求哲学的发展之路,这不仅在当时,而且在现在仍有其重要意义。