The social responsibility of organizations: Perceptions of organizational morality as a key mechanism explaining the relation between CSR activities and stakeholder support

Prior research on Corporate Social Responsibility (CSR) has documented how specific CSR activities relate to responses of relevant stakeholders, mainly examining employees. However, it is as yet unclear whether these findings generalize to other types of CSR activities or to responses of other stakeholder groups. In fact, results from studies to date also show inconsistent effects in need of further explanation.In this contribution we offer a new perspective on this literature. We extend current insights on organizational CSR activities and stakeholder support, by elaborating on the psychological mechanisms that can explain these relations. We draw together recent developments on organizational anthropomorphism with insights on organizational identification, to argue that the impact of CSR activities on a broad range of stakeholder responses depends on perceptions of organizational morality. We connect prior work on organizational ethics, CSR, and stakeholder support, to social psychological theory and research on impression formation, impression management, and impression updating. This new perspective allows us to broaden the current debate on CSR and stakeholder support.Building on this analysis, we propose a new model that offers a roadmap for future research. We explain the impact of organizational CSR on stakeholder responses, by highlighting perceived organizational morality as a key mediating variable. We then proceed to consider likely moderators of this relation distinguishing between (a) characteristics of the organization, (b) characteristics of (communications about) CSR activities, and (c) characteristics of the perceivers. On the basis of this extended model we develop specific predictions, and review initial evidence supporting these prediction.     

媒体关注下的CSR信息披露与企业财务绩效关系研究及启示——基于我国A股上市公司CSR报告的实证研究

企业社会责任(CSR)及信息披露已成为当前社会各界共同关注的热点问题。本文利用独立机构发布的我国A股上市公司CSR报告的评级数据,验证了当前时代背景下我国企业社会责任信息披露与企业财务绩效的关系,以及作为信息传递媒介和"公众日程设置者"的媒体的关注对于二者关系的影响作用。研究发现,高水平披露社会责任信息的企业的绩效明显高于低水平企业,但是这种作用关系是在媒体关注度这一变量的完全中介作用之下实现的。这一新发现不仅丰富和拓展了企业社会责任及信息披露的理论研究框架,对于基于战略性CSR思维制定相关战略的企业管理者也深具启发意义。     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)

This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.     

基于社会创新视角的企业参与扶贫攻坚可持续模式

企业社会创新已被视为可能解决金融危机、气候变化、生态过冲、人口爆炸和贫富差距等世界性难题的方法之一。在我国,参与扶贫攻坚是企业社会创新的重要途径之一,有利于实现社会责任与经营业绩的双赢。对中国优秀企业参与扶贫情况进行深入分析,结果表明企业参与扶贫取得了卓越成就,但参与路径仍显单一,尚未把社会问题或公众期望纳入自身发展的战略框架,未能将参与扶贫作为企业可持续发展的转型路径。据此提出鼓励企业参与扶贫实践的可持续模式,包括包容性的商业模式、可持续性的投入产出规模、公平互利的供应链管理以及与核心利益方建立战略伙伴关系等创新性解决方案,以期在脱贫攻坚与乡村振兴衔接之时,助力企业在社会治理挑战中寻找商业机遇,以开发性战略布局应对后扶贫时代。     

商业企业社会责任现状分析

本文在界定商业企业社会责任的基础上,着重探讨了商业企业的责任管理体系建设、产品质量安全管理、消费者权益保护、提升消费者社会责任意识、责任采购、员工权益保护六个方面的社会责任议题。在此基础上,又通过社会责任发展指数定量研究中国商业企业社会责任发展水平。由此得出,中国商业企业应树立社会责任意识、加强社会责任管理、提高社会责任信息披露水平、主动披露负面社会责任信息。     

The role of leadership in shared value creation from the public’s perspective: A multi-continental study

Porter and Kramer’s concept of creating shared value (CSV) has been welcomed as an approach to corporate social responsibility (CSR) among corporations that also provides a practical opportunity for dialogue in public relations, but it has been little examined from the general population’s (i.e., the public’s) perspective. Such scrutiny is important because its findings enable public relations to contribute to the debate and development of CSV from both the public’s and the organization’s viewpoints. Additionally, if public relations professionals understand how the public perceives CSV, they can give a strategic perspective to top management for maximizing moral capabilities of the business and formulate effective communication to promote CSV initiatives. This study investigates whether the public prefers corporations to practice CSV as opposed to intrinsic CSR as a separate pursuit from business interests. It also explores the role of leadership as an influential and ethical construct in implementing effective CSV as perceived by the public. The public’s preference for CSV over intrinsic CSR was revealed in a survey of 1784 participants in the United States (US), Germany, and China. Factor analysis results further suggested that effective CSV competencies of CEOs were construed as a unidimensional concept in the US, but German and Chinese participants viewed it as two-dimensional. The public perceived that leaders’ moral character played a more important, core role in effective CSV than did altruistic and behavioral attributes, across nations. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.     

供应链视角的连锁加盟商企业社会责任实现机制研究 ——餐饮服务业多案例比较分析

随着供给侧结构性改革的推进,连锁体系作为一种特殊的供应链结构类型受到越来越多的重视,提高商业的连锁化率并加强连锁体系管理成为推动中小企业有效履行社会责任和增加有效供给的重要途径.在构建了供应链中小企业社会责任实现机制分析框架的基础上,围绕准入管理、利益分配、沟通与信任、绩效考评与监督、知识转移等方面,对连锁体系管理机制的特殊性及其与连锁加盟商社会责任实现机制的关系进行了研究.进而,通过餐饮服务业连锁体系多案例比较分析,进一步剖析了连锁体系管理机制形成及加盟商社会责任实现的影响因素.案例研究表明,连锁总部的社会责任意识、社会责任管理能力和连锁体系成熟度影响着连锁体系社会责任的整体绩效实现和加盟商的社会责任实现;连锁总部应从特许加盟协议、培训、督导、标准化、人员外派等方面完善其管理机制.     

经济全球化对公司社会责任的挑战与对策

公司社会责任理论的发展使公司超越了简单的最大化股东利润的狭窄视野,但是公司社会责任的内涵又相对模糊。在经济全球化背景下,为应对理论、实践与现实对公司社会责任的挑战,作为在全球化经济中扮演主要角色的内国公司与外国公司,都必须在积极承担社会责任的基础上,向社会提供完整真实的信息,参与国际竞争.作为市场规制者的国家,必须重构主权,积极行使经济主权,并加强法律的执行。     

企业社会责任的哲学思考及建构可能途径——以中国传统文化的视野

中国传统文化作为一种具有独特民族思维特质和表现形式的民族文化模式,在其发展过程中,必然蕴含许多精华的思想,在不同的社会时期这些思想应被赋予不同的历史探讨和思考,从而实现其所承担的不同历史作用。当前,企业在社会经济生活中的影响日益增大,我们再也不能按照“企业非道德论”的思想来理解其所不可推卸的社会责任。因此,我们努力从哲学的角度来吸取传统文化中有助于当前中国企业社会责任建设的智慧,寻求一种在现代化发展进程中中国企业社会责任建构的可能途径。