A toolbox for public relations: The oeuvre of Michel Foucault

In this article, we provide a brief introduction to the work of Michel Foucault. Our focus is on the major themes of Foucault's work: discourse, power/knowledge and subjectivity. We demonstrate the rich contribution that Foucauldian theory can make to public relations practice and scholarship by moving beyond a focus on excellence towards an understanding of public relations as a discourse practice with power effects.     

从语篇分析角度看汉英长句翻译

汉英长句翻译一直是翻译教学与实践的难点,从语篇分析角度看汉英长句翻译,旨在通过有别于其他相关研究,去探讨汉英长句翻译的新思路。     

资本市场参与主体的伦理选择

资本市场由上市公司、投资者、中介机构、监管部门四主体构成,各主体在市场中的相互依存度非常高,任何一个主体的行为都不只是关乎自身、同时还影响着相对人的利益和市场的整体功能。在共生共存的资本市场中,各主体不仅需要从自身利益出发,充分发挥各自的潜能,更需要在较高的伦理道德基础上秉承公平、正义、诚信、善良等伦理原则,顾及到其他主体的利益以及整个市场的健康有序发展。     

语言、寓言与修辞——论伊格尔顿文学批评中的政治内涵

伊格尔顿是反＂本质＂论者,他把对＂文学＂的命名看做是各种现实关系相互纠葛所形成的某项事件。伊格尔顿从对语言的分析出发,将其与现实的话语相连,引入本雅明的＂寓言＂概念,企图从中找出从语言通往现实秩序的入口,而修辞理论则是伊格尔顿语言关系现实化工作的深入。修辞强调对话性与公共性,这正是现代性建立以来逐步失去的东西,而批评的意义就在于重新唤醒修辞的力量,让个体与其生存的现实秩序变得更具互动性。     

How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises

The prevalence of social media among networked publics calls for more research regarding how organizations can conduct effective crisis communication on social networking sites. Based on the situational crisis communication theory (SCCT) and the discourse of renewal (DOR) theory, this study examined how social media publics’ sentiments were affected by situational and renewing organizational responses in various clusters of crises. Twitter data of six crises representing three crisis clusters varying in the responsibility attribution (i.e., ambiguous, accidental, and preventable) were collected. We conducted a content analysis on organizations’ official tweets during crises (N = 59) and sentiment analysis on publics’ replies on Twitter (N = 4,340). The results showed that publics’ positive sentiments toward organizations were affected by organizational crisis responses that included instructing information, sympathy, systemic organizational learning, and effective organizational rhetoric. We recommend that crisis managers express sympathy toward publics as well as organizational learning that prevents a crisis from happening again.     

Living with dementia,interdependence and citizenship: narratives of everyday decision-making

This article argues that interdependent relationships are key in realising inclusion and citizenship for people living with dementia. We focus on decision-making as one aspect of everyday life which reflects opportunities and challenges associated with citizenship. Accounts of everyday decision-making from people living with dementia provide insight into strategies for negotiating responsibilities as they shifted with dementia. An inductive, secondary data analysis developed decision narratives from the data of 61 interviews conducted in the United Kingdom. The interviews were with 12 people with a diagnosis of dementia plus their nominated care-partner in a qualitative study which focused on information management and sense of self. The secondary data analysis identified strategies for inclusion, emphasising relational interdependency amidst challenges. The five-stage framework of an Ethic of Care positions this interdependency as a response to barriers to inclusion and citizenship. Interdependency, therefore, emerges as key to realising relational citizenship.     

在法律与道德之间：“安乐死”问题的再思考

安乐死问题涉及到医学、法律、哲学等诸多领域,对于安乐死问题一直存在赞成与反对这两种声音。安乐死并不与伦理道德相冲突。反对安乐死论者在某种程度上是以一种伦理道理驳斥另一种伦理道德,不具有科学性。安乐死问题与生命权体戚相关。安乐死某种程度上是生命权的表现形态之一。安乐死立法是建立在发达的医疗制度、法律制度等基础上的。当下中国对于安乐死立法必须立足于中国的本土现实而谨慎进行,对安乐死的条件、程序等各个环节进行严格的界定。     

外语教师课堂话语标记语语用功能考究

话语标记语是外语教师课堂话语中颇为常见的语言现象,具有十分重要的话语功能。以认知语用学为理据,结合自然的教师课堂话语语料,分析了外语教师课堂话语标记语的语用功能,揭示出课堂话语标记语不但是课堂教学中语篇组织的语言机制,而且是教学过程中动态顺应策略的显性依据。同时,研究结果对外语教师课堂话语标记语的合理使用,教学效果的优化也有所启示。     

积极语篇分析:和谐的态度韵律研究——以汉语导游讲解词为例

文章从语篇分析的新视角——积极语篇分析入手,以评价理论为框架,试图探寻在导游讲解词中,导游是如何缩短自身以及景点与游客之间的距离,从而达到宣传景点、传播文化的交际目的的。作为一个较新视角的积极语篇分析并没有固定的分析方法和模式,本文融合了语类理论、评价理论和态度韵律理论构建了态度韵律研究的分析模式,并将它运用到导游讲解词的分析中。通过研究本文发现导游讲解词作为一种机构语言确是语类的一种,是分阶段的具有目标朝向性的社会过程,并有其独特的语类结构。主要包括五个阶段:欢迎词、整体介绍、具体讲解、评价和欢送词。态度韵律是一个具有层级性的结构,存在于语篇之中,具有普遍共性,导游讲解篇词中的态度韵律有其特性。态度韵律的运作有着内在机制,态度韵律可分为发散韵、波浪韵和梯度韵三类,这三类结构具有动态平衡的特质,它们共同流动于语篇之中使其成为和谐统一的整体。