Media Publicity and the Voluntary Sector: The Case of Nonprofit Organizations in New York City

Media publicity is an important resource for contemporary voluntary associations, but very little is actually known about the resources and organizational characteristics that are most important for getting media attention. To address this question, we collected and analyzed data on the organizational attributes and news publicity of 739 nonprofit organizations in New York City. We find that an organization's income, paid staff, membership size, and library resources are significantly related to getting media publicity, whereas the number of chapter affiliations is inversely related to publicity. Association type is also a significant factor that influences an organization's ability to get publicity. We discuss the implications that these findings have for current debates about advocacy and civic engagement in the nonprofit sector.     

浅析电子商务中的信息安全风险评估

本文结合电子商务自身特点,从对信息资产风险对象的确定、风险评估方法选择、评估的具体指标评价和结果的分析后,确定信息资产的风险控制策略。同时从投入与收益的比较选择中,简单分析控制措施选择与成本预算方面的关系。     

"中国第一届电子商务实验室建设与推广研讨会"综述

电子商务正在极大地改变着全球商务活动的结构,如何培养高质量的电子商务人才成为我们面临的新的严峻的挑战。提高电子商务教学质量,必须加强电子商务实验室的建设。这种建设包括硬件建设、软件建设和教材建设。会议提出了电子商务实验室建设模式,并对电子商务教材提出了建设性的建议。     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

Monitoring and evaluation of loveLife's AIDS prevention and advocacy activities in South Africa, 1999–2001

loveLife is the largest effort ever launched in South Africa to change adolescent sexual behaviour with the aim of reducing the rate of HIV infection among 15–20 year olds by 50%, reducing other STIs, and reducing the incidence of teenage pregnancy. loveLife combines high-powered media awareness and education, development of adolescent-friendly reproductive health services, and outreach and support programmes. The 5-year research and evaluation plan includes a multi-year comprehensive observational study, tracking change in a range of behavioural indicators and in sexual health outcomes. In its first 2 years, loveLife reached more than 4 million youth. Sixty-two percent of youth and 59% of their parents/guardians recognize the brand, while the vast majority of parents (97%) and youth (89%) exposed to loveLife, identified loveLife as being positive. Challenges in the next years are the continued roll out of the programme, and the development of institutional support and behaviour change.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

电子商务模式决策的支持模型设计

借助潜在需求这一概念提出决策分析框架,帮助决策者在决策制定的最初分析阶段排除那些与本企业环境和供应链条件不相容的电子商务模式;旨在为电子商务从业者和研究人员提供一个实施电子商务模式决策分析时的支持模型.     

γ辐照Al~(3+):α-石英晶体的光吸收谱及其GOW心的色心电子能态

本文用水热法生长了Al~(3+):α-SiO_2石英晶体,测量了γ射线辐照赋色的晶体的吸收光谱。主要的可见吸收带位于2、61ev,2.07ev和2.30ev处。其中2、6ev和2、07ev吸收带是GOW心(即〔Al_(e+)〕°心)产生的色心吸收带。本文理论上计算了GOW心的电子能态。对应该心两个吸收带的理论值分别位于2、72ev和1.94ev与实验结果相符。     

电子信息专业词典的研究与应用

介绍了一种电子信息专业词典。该词典在0FFICE的ACCESS软件平台上设计开发,成为一种专业术语的数据库系统。该系统具有编辑和查询两大功能,录入了上万条电子信息专业词汇。利用系统的编辑功能,还可以对词汇动态更新,弥补了一般专业词典更新缓慢的缺陷。词典结合教学内容对词条的专业解释,使词典成为某种意义上的电子专业百科书,有助于拓展学生的专业知识和教学工作。     

Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Reducing social uncertainty—understanding, predicting, and controlling the behavior of other people—is a central motivating force of human behavior. When rules and customs are not sufficient, people rely on trust and familiarity as primary mechanisms to reduce social uncertainty. The relative paucity of regulations and customs on the Internet makes consumer familiarity and trust especially important in the case of e-Commerce. Yet the lack of an interpersonal exchange and the one-time nature of the typical business transaction on the Internet make this kind of consumer trust unique, because trust relates to other people and is nourished through interactions with them.This study validates a four-dimensional scale of trust in the context of e-Products and revalidates it in the context of e-Services. The study then shows the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions.