英汉广告常用辞格及其功能

广告修辞新奇巧妙 ,独出心裁 ,凝聚了广告作者的丰富而非凡的想像力 ;广告语篇中恰当而巧妙地运用修辞格不但使广告语言生动活泼 ,言简意赅 ,或节奏感强 ,很有力量 ,而且深刻地描绘或强调广告商品或服务的特征、特性与功能 ,有助于创造其美好形象 ,促进广告走向成功。     

CELEBRATING HETEROGENEITY?: A survey of female ICT professionals in England

This paper introduces key findings from a large-scale, online survey of women in the ICT industry across England undertaken between October 2004 and October 2005. Placed in a theoretical framework which draws on critical perspectives from within information systems (IS), and the sociology of gender and of technology, the authors examine some of the issues faced by female ICT professionals. The context for this paper is the ongoing under-representation of women in the ICT industry in England, and the difficulties that the industry is having retaining women, particularly at senior levels. Data are presented on the demographic composition of women in the ICT industry in England. In addition the authors focus on their management of domestic and caring responsibilities, including changes in working practices they have experienced as a result of these responsibilities. These data are particularly pertinent given current government and industry debates regarding the 'work-life balance' and 'flexible working' in the ICT industry, partially as a response to the need for a more diverse ICT workforce. Alongside information on the career histories of female ICT professionals, the authors review their perceptions of pay and reward packages, working environments, the skills they hold, and the recognition they may or may not receive in their current posts. They present reports of a 'long-hours' and 'presenteeism' culture in the ICT industry, and the existence of gendered informal networks in ICT. They also examine female ICT professionals' perceptions of the current and future-possible image of the industry. The findings highlight the continued masculinization of ICT work, and some of the difficulties faced by women working in what remain statistically and symbolically male-dominated environments.     

自我形象的映照——《镜花缘》中的"他者"形象透视

比较文学形象学意义上的形象指的是文学中所塑造的异国异族形象。这种异国异族形象是通过他本人所属社会或群体的想象描绘出来的。从比较文学形象学的视角对《镜花缘》中乌托邦类型的异国形象加以剖析,认为作者对海外诸国的认识只是当时社会集体想象的产物,在本质上是当时中国自我形象的映照。     

论张承志小说的意象建构与审美品格

张承志的小说具有强烈的倾诉性,小说文体的诗化色彩十分突出,小说作品的意象较为丰富。张承志常常以丰富的意象建构使作品充盈着浓郁的诗意和抒情性,同时也体现了其小说独特的审美品格。     

运用信息技术培养学生形象思维能力

从把握时机,掌握力度等方面提出遵循以学生为主体原则,符合学生认知过程的需要,同时保证语文教学按自身学科性质完成教学目标,在有利于学生形象思维发展的前提下,把握运用信息技术的最佳时机达到教学最佳效果.     

融贯中西与古今文化诗学的意象体系——鲁迅诗歌意象的类型分析

意象是诗歌的生命。鲁迅诗歌使用了大量的审美意象,融贯中西与古今文化诗学,形成了自己独立的体系。鲁迅诗歌意象为六种类型,以三组对立的形态出现,即:历史性意象/现实性意象;东方意象/西方意象;社会性意象/人化自然的意象。这些意象的使用,昭示了鲁迅忧国忧民的伟大人格,并形成鲁迅自己独特的诗风。同时,他的诗歌与我国传统诗歌相比较,具有鲜明的现代性,与后起的新诗相比,又具有深厚的传统文化诗学的底蕴。     

中国文学中叛逆女性形象的演进

以古代文学的典型判逆女性形象为依据,以社会发展、文化演进和妇女解放为历史背景,分析和论述了中国文学中女性形象之女性角色、女性精神追求的变化及文化意义,女性自我意识的逐渐觉醒和妇女解放的发展趋势的演进过程.     

The econometrics of female labor supply and children

This is a survey of applied econometric research on the effects of children on female labor supply. Reasons for interest in the topic, and a basic model and terminology, are reviewed. Concerns are raised about the possible endogeneity of child status variables, and about the instrumental variables approach for dealing with this problem. Alternative ways of conceptualizing and estimating child status effects are considered, together with selected empirical evidence. Relevant developments from the household demand literature are summarized. Basic issues of model choice are also discussed.     

清时对钗黛形象的阐释研究——钗黛形象接受史研究系列之一

清代评论者对钗黛形象的理解与阐释,是<红楼梦>无限发展的接受链条上的第一环,他们对钗黛形象的理解,在很大程度上奠定了后人理解的基础;他们对钗黛形象理解的丰富性和差异性,以及在评论过程中流露出的强烈的主体心态,其背后复杂的原因值得我们探究.