以语义学为视角解析英语语言中的女性歧视

性别歧视语是男女地位不平等这一长期社会顽疾的外在症状。本文旨在通过从词形、词序、词义、称谓、描述等英语的语义学角度对英语中存在的性别歧视语进行分析，揭示出英美国家的女性地位降级和文化失语。本文同时也提出了通过使用性别中性词和对等称谓、调整词序、创造新词等语义纠正策略，可消除英语中大量存在的女性歧视现象。     

女性"隐形"地位的多元认知透视

在男性占主导地位的语言,诚如英汉语中"乞丐""医生"等职业术语和"chairman""hero"等官衔荣誉称呼之类的名词,一般性的人类泛指"a man","mankind"以及代词的非指示用法中,女性往往被置于"隐形"的地位。性别差异和性别歧视的现象已引起社会上各学科的普遍关注,然而,从认知角度对这一现象作出注解的文章寥寥。运用认知语言学中的原型和范畴理论、框架理论、心理空间和概念合成理论对此予以阐释,可为英汉语中这一现象的理论阐释提供全新的多元认知视角。     

英汉语言中的性别歧视现象

Gender discrimination is felt and found universally, and sexism in language is no exception. Sexist languages exist in both English and Chinese. An analysis of linguistic sexism will promise us the assumptions that language is emblematic of and constitutive of social identity.     

Commercial discourses,gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg,Berlin1

Since reunification in 1990, Prenzlauer Berg, located in the former East Berlin, has turned from a cheap and neglected area into a popular middle‐class neighbourhood. The area's new character is reflected in its linguistic landscape. These days the signs of posh shops and trendy bars adorn its streets. But alternative views are noticeable too. Graffiti is present even on the most expensively refurbished buildings and residents put up slogans to protest against their flats being refurbished and sold to new owners. This case study of the changing graphic environment of Prenzlauer Berg shows that, despite the strong influence of commercial discourses, the public space remains an area of contestation between civil society, private businesses and the state. The particular approach to linguistic landscape I developed combines textual and visual analysis with interviews with sign producers. This has enabled me to show how the linguistic landscape both reflects as well as shapes social change and urban development in Berlin since reunification. Seit der Wende ist der Prenzlauer Berg, zu DDR Zeiten vernachlässigt und heruntergekommen, zu einem der beliebtesten Stadtteile des neuen Berlins geworden. Der neue Charakter des Kiez, sichtbar an seinen renovierten Häusern und steigenden Mietpreisen, lässt sich auch anhand seiner sprachlichen Landschaft (linguistic landscape) erkennen. Heutzutage bestimmen die aufwendig gestalteten Schilder teurer Geschäfter und schicker Bars Prenzlauer Bergs Strassenbild. Es gibt aber auch andere Stimmen. Bewohner von Häusern, die an Investoren verkauft wurden und denen nun gesteigerte Mieten drohen, protestieren mit Plakaten gegen die Politik der Ankäufer. Fast keine der neu gestrichenen Fassaden ist frei von Graffiti und überall findet man Poster, die zu Demonstrationen und Unterschriftenaktionen aufforden. Ausgehend von Fotografien und Interviews mit den Autoren von Schildern, Plakaten und Transparenten zeigt der vorliegende Artikel, dass der öffentliche Raum – die Strasse – trotz der Dominanz kommerziellen Diskurse, ein Bereich bleibt, in dem Staat, private Inverstoren und bürgerliche Gesellschaft aufeinander treffen und ihre – oftmals im Konflikt zueinander stehenden – Meinungen zum Ausdruck bringen. [German]     

In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

浅析英语词汇中的性别歧视

英语中存在着诸多性别歧视现象。文章以女性主义的立场,从词汇的角度,探讨存在于英语语言中的性别歧视现象,旨在引起人们对此问题的重视,并期盼随着社会的进步,男女平等能尽快实现,性别歧视在语言使用中能早日消失。     

Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes

Dialogic communication has long been viewed as vital for effective organization-public relations. Yet, it is under-theorized whether and how organizations’ disaster communication messages may embody dialogic communication principles, and how various dialogic features are associated with different public engagement outcomes on social media. Extending the Organization-Public Dialogic Communication (OPDC) framework to the context of social media-mediated disaster communication, we propose a multi-level framework to assess the dialogic capacity of Facebook messages sent by disaster management organizations during a natural disaster. Three levels of dialogic communication characteristics (i.e., message structure-level, topic-level, and linguistic level) are examined using content analysis and Linguistic Inquiry and Word Count (LIWC). Results identified media richness, correcting, and confirming topics as three consistent predictors of public engagement of all types. Meanwhile, there exhibit greater variations regarding how other topical features and linguistic characteristics are related to public’s cognitive, emotional, and behavioral engagement during a disaster.     

Rendering sexism invisible in workplace narratives. A narrative analysis of female entrepreneurs’ stories of not being talked to by men

Entrepreneurism is widely regarded as being one way in which women can sidestep the sexism of male‐dominated institutionalized work environments and enter into a world in which men and women operate on a level playing field. Yet, in a corpus of stories of female entrepreneurs’ experiences, we noted that being ignored by men was a constant theme. Taking a social constructionist and narrative approach to identity, we analyse the gendered identity work that female entrepreneurs do in these stories and we seek to explicate the process through which female entrepreneurs do not evaluate being ignored by men as sexism‐in‐action. Using positioning theory as an analytical tool, we analyse these stories at three different levels: the here‐and‐now interaction between interviewer and storyteller; the there‐and‐then identity work of the characters in the storyworld; and the wider societal Discourses that the storytellers enact, and which are enacted by such identity work. Findings indicate that despite making gendered difference, inferiority and lack of agency relevant, the stories are not evaluated as sexism‐in‐action because the female entrepreneurs enact a postfeminist and neoliberal Discourse of freedom, autonomy and choice, rather than a feminist Discourse of discrimination and sexism.     

From sex objects to bumbling idiots: tracing advertising students’ perceptions of gender and advertising

While much attention has been given to critiquing sexism and stereotyping in advertising texts, less weight is afforded to examining the gendered opinions and worldviews of the practitioners who create such texts and even less focus on such attitudes as held by advertising students—the next generation of advertisers. This paper is concerned with exploring advertising students’ attitudes towards representations of the sexes in adverts, and how this may reflect their gendered opinions more generally. Analysing individual, semi-structured student interviews (n = 12) reveals that, while there was widespread acknowledgement that sexual objectification of women in advertising remains prevalent, there was a discursive turn towards a concern for men and boys, and assertions that misandry has emerged as a concerning and unwelcome trend in advertising imagery and texts. This was bolstered by a less prevalent theme; one which lauds the figure of the “tomboy” and thereby serves to privilege the male experience.     

The effect of media sexism on women’s political ambition: evidence from a worldwide study

This paper presents results from one of the first global studies on the relationship between media sexism and the share of candidates for the lower chamber of national parliaments who are women. Data on media sexism come from the Global Media Monitoring Project, the most reliable worldwide source for media coverage from a gender perspective. The data on share of female political candidates come from the Inter-Parliamentary Union. The results show that that there is, even when controlling for the number of women in parliament, electoral system, gender quotas, level of human development, level of women’s rights, freedom from corruption, and media access, a significant relationship between media sexism—measured as (i) the share of all news subjects that are women and (ii) the share of all news subjects portrayed in the function of experts who are women—and the share of women candidates for parliament: the higher the level of media sexism, the lower the share of women candidates. The theory discussed zooms in on a bystander effect: We hypothesize that sexist portrayals of women in the media stifle ambition among women who, in a less sexist media environment, would be willing to stand as political candidates.