Communicating mixed messages about religion through internet memes

This article investigates the dominant messages Internet memes communicate about religion. Internet memes about religion are defined as, ‘memes circulated on the Internet whose images and texts focus on a variety of religious themes and/or religious traditions’ (Bellar et al., 2013). By drawing on meme genres identified by Shifman (2012) and analyzing techniques used to frame ideas concerning religion in memes, this study identifies common genres found amongst religious Internet meme and core frames used to present messages and assumptions about religion online. This article further draws attention to the importance of studying religion in digital contexts, as it highlights trends, recognized by scholars toward ‘Lived Religion’ within digital culture (Campbell, 2012). Lived Religion argues that contemporary media and digital culture provide important resources for presenting popular beliefs about religion. This study also suggests that studying Internet memes about religion provides a useful lens for understanding popular conceptions about religion within mainstream culture.     

“传染病”视角下“××门”扩散的模型研究

近年来,由于英汉两种语言的接触而产生的词项借用“××门”不断在新闻媒体和网络上涌现,并以惊人的速度扩散.文章统计了2005-2010年“××门”在中国网络媒体上的使用频率,基于模因论理论,同时借鉴生物传染病的数学模型研究了“××门”的扩散规律,建立了一个简单的“××门”扩散的数学模型,以期对语言接触、扩散与变异等语言动态变化规律研究提供理论分析依据.     

模因论与二语习得的互文性研究

模因论揭示了语言和文化传播的规律。二语习得的过程就是各种模因得到复制和传播的过程。模因论对二语学习具有指导性,在二语习得理论中也能找到模因论的影子。两种理论相互交错、相互依赖的关系,体现了它们之间的互文性。     

从模因论角度解析仿拟修辞

文章以模因论为切入点,尝试从新的角度剖析仿拟修辞中模因的传播现象。通过对仿拟修辞模因现象的解析，为创造仿拟提供一些有益的启示和借鉴。     

Of Internet born: idolatry,the Slender Man meme,and the feminization of digital spaces

This paper examines 96 US and British Commonwealth articles on the 2014 Wisconsin Slender Man stabbing. Using critical textual analysis, this study examined how media took a horror-themed meme from the underbelly of the Internet and curated a moral panic, once the meme was thrust into the international limelight. Because memes are a particular intersection of images and technology, media made sense of this meme-inspired attack in three ways: (1) through an idolatrous tone that played on long-standing Western anxieties over images; (2) by hyper-sensationalizing women’s so-called frivolous uses of technology; and (3) by removing blame from the assailants and, in turn, finding the Internet and the Slender Man meme guilty in the court of public opinion. Through this tripartite rhetoric, this study suggests that when media set out to curate a moral panic surrounding images and technology, together, the discourse that emerges is one that feminizes the Internet, turning it into technology-as-mother and image-as-child. This study also suggests this is the case because when women receive macro-level structure equality, micro-level inequities and attempts of control against them increase. Digital and image rhetoric are not exceptions.     

基于模因论构建商务英语信函的写作模式

模因是通过模仿而得到传播的文化进化的基本单位。语言中的模因是在语用中通过模仿而传播的任何语言单位。通过介绍模因论的基本概念,将语言模因论引入到商务英语信函写作中。在分析商务英语信函中模因传播的基础上,提出了以模因论为依据的商务信函写作模式。