Public-private partnerships: How institutional linkages help to build organizational legitimacy in an international environment

Gaining legitimacy in their host country environment is a key priority for multinational corporations’ public relations efforts since it secures their local social license to operate. By applying neo-institutional public relations to corporate diplomacy, this paper argued that institutional linkages between corporations and local government could enhance the building of legitimacy. The study sought to determine whether institutional relations affect the perception of organizational legitimacy, focusing on the United Arab Emirates. In non-democratic countries, public relations tends to be perceived as less sophisticated, and legitimacy becomes even more critical for foreign corporations. Therefore, a one-factorial (corporate diplomacy with/ without governmental involvement) between-subjects experimental design study surveying a representative sample of residents in the United Arab Emirates (N = 199) was conducted. The results imply that corporate diplomacy with governmental linkages leads to a higher perception of moral, pragmatic, and regulative organizational legitimacy, partially mediated by media credibility, governmental legitimacy, and issue legitimacy.     

探索宏观的新制度主义

不同于主要发展中国家政治变迁的政治发展理论,新制度主义政治学的研究主要集中于发达国家的中层性制度安排与政策产品的关系,因而西方学者将新制度主义定位为中层理论。其实,直接来源于制度变迁理论的新制度主义具有宏观理论属性。制度的分层性尤其是研究议程意味着新制度主义具有不同的属性。对于以观念、制度结构和制度安排为变量的宏观性制度分析框架,可用中国历史上的经典案例加以检验。     

新制度主义:人与制度的互动

在政治学中,新制度主义是在批判行为主义和继承旧制度主义基础上发展起来的,它把制度因素重新纳入政治学的核心范畴,重视制度在政治生活中的作用,认为制度本身就是一种文化,并探讨政治主体与制度之间的互动关系:制度限定个人行为,个人行为影响制度运行。     

Dancers in the dark: The myth of rationality in public relations

This article takes a critical look at the communication management approach of public relations by using the balanced scorecard, and how it has been adapted in public relations, as an example. By using neo-institutionalism, the article clarifies the idea that the pursuit of rationality, regulation, measurement, and control, of and in, organizations can be characterized as myth to achieve social legitimacy. It further contends that, within a complex and dynamic public sphere, such attempts at quantifying such largely qualitative areas as public relations can be counterproductive.     

农村基础设施供给制度变迁研究

在农村公共服务体系中,基础设施属于基本公共服务范畴,现阶段我国农村基础设施建设情况难以满足农村生产生活要求,成为当前我国构建和谐社会和建设新农村的障碍.本文系统分析新中国成立以来农村基础设施供给制度的演进过程和路径依赖,提出今后农村基础设施供给将呈现出"强制性变迁"主导下的阶梯性制度变迁路径.