H-Day 1967 – An alternative perspective on “propaganda” in the historiography of public relation

This article presents an alternative perspective regarding the concept of “propaganda” in the historiography of public relations. Recent scholars of public relations have rightly criticized early attempts to write the field’s history as a linear progression, from propaganda to excellence. At the same time, however, the same recent scholars have come to accept a linear conceptual change, and that “propaganda” became an impossible term in liberal democratic countries in the 1960s. By using the empirical case of the massive communication efforts initiated by the Swedish Commission on Right-Hand Traffic, which was assigned to implement right-hand traffic in 1967, this article shows that the concept of “propaganda” both occurred frequently and was used in a neutral sense. To deepen the understanding of this alternative perspective, the article both presents how the historical actors conceptualized their work, and describes how the communication work of the Commission was performed.     

20世纪30年代中国的报刊与科学宣传——以《科学世界》和《科学时报》为例

20世纪30年代,《科学世界》和《科学时报》等报刊为实现科学的普及,提高国人的科学知识水平,对科学进行了不遗余力地宣传和推广。在科学宣传方式上,采取科学歌谣、科学小说等多种形式,积极开辟科学宣传新途径。其科学宣传活动,特别是刊载《科学救国大鼓书》,为近代中国科学知识的普及和国人科学观念的进步创造了有利条件,在一定程度上促进了近代中国思想文化的变革。     

学习江总书记"七一"重要讲话创造性地做好新时期宣传思想工作

江泽民同志在庆祝中国共产党成立80周年大会上的讲话,内涵丰富,博大精深."三个代表"重要思想,进一步丰富了新时期宣传思想工作的内容,为创造性地做好新时期宣传思想工作提出了新的更高的要求.     

转变传统办报观念 创新党报新闻报道

传统党报的办报观念,视党报为宣传工具。新闻就是宣传,长期的宣传便形成了一种新闻写作模式,常常把重大的事实、新闻细节、新闻人物给下意识地埋葬了。好的新闻作品,需要追求新闻的视觉化与听觉化,让读者有亲临感,增强报纸的吸引力。对新闻“三贴近”的要求,传递出新闻主管部门改善主流媒体新闻报道现状的良好愿望。面对激变的媒介环境提出的挑战,应该勇于面对现实,勇于改革,勇于创新,从满足最广大的公众利益、需求和知情权出发,为复兴传统的主流媒体开辟一条新路。     

An exploration of Iranian communication to multiple target audiences

State-controlled media use similar message techniques to target specific publics that counterparts in democratic societies use. We explore talking points (attributes) and themes (frames) through content analysis in state-produced propaganda directed at two different audiences. Domestic and internationally targeted propaganda (N = 1491) from Iran regarding the issue of regional security was reviewed. Results indicated Iran emphasized different attributes and frames based on audiences. Themes about enemy correlated, and relationships between officials and themes were explored.     

Propaganda or public relations campaign? International communication on the war against Iraq

Cross-cultural survey on the war against Iraq from different cultures may help to assess whether the public relations war has succeeded or failed. Overall the public of the U.S. and the U.K. formed similar evaluations of the war; whereas South Korean opinion was lay on the opposite side of the continuum. The present study suggests that public relations campaigns administered by the U.S. government did not generate favorable opinions in countries other than the U.S.     

The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign

This review of Lee's tactics in the 1913–1914 rate campaign and the subsequent case he makes for ethical propaganda presents public relations practitioners and scholars with the opportunity to move beyond the progressive critique of propaganda and ask new questions about how propaganda can ethically contribute to dialogue and resolution within a democracy.     

Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook,Twitter, and YouTube

Nonprofit organizations contribute to a democratic society by allowing those with diverse opinions to assemble and voice these ideas. Social media has provided an extensive new marketplace in which such organizations can give voice to their ideas. Thus the purpose of this study was to explore and assess the use of social media (Facebook, Twitter, and YouTube) for advocacy by nonprofit organizations with diametrically opposed points-of-view on two social issues, the pro-gun/gun control issue and the pro-choice/pro-life issue. Results of this study indicate that nonprofit advocacy organizations are using social media to ethically persuade people to their point of view, for the most part through use of one-way communication. Moreover, organizations are using the various social media for different purposes, providing thanks and recognition on Twitter, and soliciting feedback and other two-way communication with stakeholders on Facebook. Use of authority figures to communicate messages is generally reserved for YouTube.     

对民国新疆妇女运动的历史重估

民国新疆妇女运动主要由新疆妇女协会（1934--1943）和新疆省党部妇女运动委员会（1943--1949）领导,基本性质同属政治组织,其工作开展与新疆政府、女校支持密切相关。在民国新疆特殊的政治形势和地方政策下,马克思主义妇女观得以广泛传播,前期共产党员是妇女运动的主力。妇女协会的主要活动以宣传为主,新疆妇女运动对抗战的主要贡献是宣传募捐;依托于女校发展的妇女文化教育事业是其运动最见实绩的部分。     

宣传和动员在社区舆情疏导实践中的作用

社区居委会以及其它社会组织是实施宣传和动员的组织资源,通常是围绕着社区建设的各项内容进行的。社区居委会舆情疏导工作则是通过宣传和动员,在潜移默化中实现舆情疏导的,从而形成基层社会和谐稳定发展的综合效应。