国有经济在国民经济中的核心地位

国有经济在国民经济中的核心地位是毋庸置疑的 ,关键是国有经济在国民经济中所占比例应该存在一个平衡的尺度点 ,这个尺度点与外在的国际环境和内在的社会结构密切相关。文章分析了国有经济及其变形形态 ,并描述了其运行规律。文章强调 ,社会人的公私二像性特征是深刻理解国民经济体系中国有经济未来发展趋势的理论基石。     

美、加公共管理领域非学位教育的借鉴意义

本文就美、加高校在公共管理领域从业人员非学位教育方面的特色从培训计划、方法、师资和评估四个方面进行分析, 对其借鉴意义进行了探讨。     

西方服务营销研究的世纪回眸

自从营销学作为一门独立的学科以来 ,实体产品的营销一直作为主流学派主宰着理论界和实务界。但在 2 0世纪 80年代 ,服务营销走出了产品营销的窠臼 ,为营销学的发展开拓了新视野。本文借助UMI、EBSCD、ELSEVIER公司的电子文献库 ,对近 5 0年的服务营销研究进行了回顾 ,依各时期研究内容的不同 ,将这五十年的历程划分为四个阶段 ,并对各阶段研究的主要内容和特点作了简要评述     

试论权利的演变及其成本——基于政府实现公共利益能力的视角

无论从任何角度考察，权利都以政府的巨大财政成本作为后盾，否则权利便无从实现。当现代政府的公共利益责任与权利成本发生矛盾时，如何协调二者之间的关系，将权利成本最小化、公共利益最大化，就成为理论界与实务界必须承担的责任。     

几种数字图书馆互操作实现途径的比较研究

本文针对数字图书馆的互操作问题，从跨异构仓储的数字资源整合和服务协作这两个层面上，对几种互操作的实现途径进行了比较分析。     

Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

国际建筑采购最适方式选择的分析

从GATS关于建筑服务的定义出发 ,对项目采购的概念进行铨释 ,论述国际建筑采购方式的内涵及其在WTO和中国环境下的法律依据 ;对影响建筑项目采购方式选择的因素进行分析 ,提出建筑项目采购方式的最适选择的数学表达形式 ;并对该问题的应用进行简单的讨论 ,指出最适采购方式的选择不是唯一的 ,与不同业主的需求及其一致的项目特征有关 ,改进主观评价的客观性是挑选正确采购方式决策的关键。     

The re-enchantment of social institutions: Max Weber and public relations

The German sociologist Max Weber is rarely referred to in public relations theory and research. In this article it is argued that his concepts of legitimacy and legitimation are relevant for understanding and analyzing public relations activities. Legitimacy, i.e. having sufficient external support to continue to exist, is seen as the ultimate purpose of public relations, and legitimation is seen as the efforts which are aimed at acquiring organizational legitimacy. The article discusses both theoretical and practical implications of these ideas for the field of public relations.     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.