Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

Consequences of religious and secular boundaries among the majority population for perceived discrimination among Muslim minorities in Western Europe

While the concept of symbolic boundaries and ethnic boundary-making is well established in social research, the direct consequences of these boundaries for the integration of migrants have not received much attention. This paper thus analyses whether religious and secular boundaries of national belonging among the majority population have an impact on perceived discrimination among Muslim minorities in Western Europe. To analyse this linkage, data from the International Social Survey Programme measuring the importance of religion as a symbolic boundary of national belonging among the majority have been aggregated as a regional context condition and combined with a Muslim minority subsample from the European Social Survey. The results of the multilevel models reveal that the salience of religious boundaries is associated with less perceived discrimination among Muslim minorities, while secular orientations among the majority seem to be more decisive for subjective perceptions of feeling discriminated against. Overall, the results thus challenge the role of religion as an ethno-religious demarcation and point to the relevance of secular boundaries of belonging for immigrant integration.     

“乌”族词的文化内涵

“乌”族词的形成源于乌鸦的外形特点和生活习性,又蕴含了汉民族的哲学思想、道德观念、价值观念。“乌”族词可以分为形象词语和象征词语两部分。形象词语又以视觉形象居多。象征词语包括借物征取义和借谐音取义两类。     

Professional Women, Good Families: Respectable Femininity and the Cultural Politics of a “New” India

This study of professional software women in urban India examines practices of respectable femininity and discourses of the Indian family to understand the changing and abiding aspects of a seemingly new national culture. Colonial and nationalist constructs of the Indian home, and the middle-class women who protected that home, continue to powerfully shape everyday articulations of national belonging, even as they are transformed through individual negotiations and a global economy. Drawing from extensive interviews and ethnographic work, this paper analyzes the interplay of gender, class, and nation in contemporary urban India as individualized, gendered efforts to accumulate symbolic capital.

基于符号互动论视角下的个体生育态度探究

近年来随着人口老龄化进程的明显加快,以及不同地区、城市出现的生育率持续走低等情况,中国未来人口数量的变化成为了一个十分重要的议题。近年来,国家先后制定了“双独生二胎”、“单独生二胎”以及全面放开二胎等鼓励民众生育的相关政策;相关学者也从人口学和经济学等视角对生育问题展开了诸多研究。本研究则是从符号互动论这一微观社会学视角出发,试图了解民众（主要集中在1970年至1995年出生的群体）生育态度是否会受到社会心理因素,尤其是从小生长的家庭环境中,兄弟姊妹等手足人数、手足关系、父母对待子女公平与否和出生排行的影响;以及当前生活环境,如社会治安状况、经济发展前景和政治稳定性等方面的主观判断对生育态度的影响;最后研究还将结婚意愿、性别等因素纳入到影响个体生育态度的分析模型之中。研究结果发现,兄弟姊妹等手足越多者,未来越倾向要生孩子;手足间关系越好者,未来也越倾向于要生孩子;排行中间的比排行老大的生孩子意愿高;无论父母对自己和手足公平情况怎样,都不会影响其生育态度。此外在所有外在环境中,经济状况是影响人们生育态度的主要因素,有结婚意愿者更倾向于生育孩子,男性也显著比女性更倾向于生育孩子。     

On the computation of the noncentral <Emphasis Type="Italic">F</Emphasis> and noncentral beta distribution

Unfortunately many of the numerous algorithms for computing the comulative distribution function (cdf) and noncentrality parameter of the noncentral F and beta distributions can produce completely incorrect results as demonstrated in the paper by examples. Existing algorithms are scrutinized and those parts that involve numerical difficulties are identified. As a result, a pseudo code is presented in which all the known numerical problems are resolved. This pseudo code can be easily implemented in programming language C or FORTRAN without understanding the complicated mathematical background. Symbolic evaluation of a finite and closed formula is proposed to compute exact cdf values. This approach makes it possible to check quickly and reliably the values returned by professional statistical packages over an extraordinarily wide parameter range without any programming knowledge. This research was motivated by the fact that a very useful table for calculating the size of detectable effects for ANOVA tables contains suspect values in the region of large noncentrality parameter values compared to the values obtained by Patnaik’s 2-moment central-F approximation. The cause is identified and the corrected form of the table for ANOVA purposes is given. The accuracy of the approximations to the noncentral-F distribution is also discussed. The authors wish to thank Mr. Richárd Király for his preliminary work. The authors are grateful to the Editor and Associate Editor of STCO and the unknown reviewers for their helpful suggestions.     

功能性价值和象征性价值对品牌忠诚的影响:性别差异和品牌差异的调节作用

根据品牌资产、品牌关系和目标理论,本文从理论上阐释了价值作为品牌忠诚直接前置变量的作用,功能性、象征性价值对品牌忠诚的影响在实证研究中得到支持,而且这种影响存在非线性的特征.本研究进一步考察了性别差异和品牌差异对上述影响的调节作用,结果表明:(1)象征性价值对品牌忠诚的影响存在性别差异,其作用女性强于男性;(2)随着品牌差异的提高,功能性、象征性价值对品牌忠诚的影响增强.     

陌生人:布迪厄的生活轨迹与学术性情的发生

法国学者布迪厄的外省中下层的社会出身,为对布迪厄本人的祛魅解读提供了一个极好的参照视点。布迪厄的自视为陌生人的反体制性情,一方面为其批判性的反思社会学提供了巨大能量,另一方面也限制了其认知视角,使其看不到改变现实的希望。     

The future of PR is ‘fantastic’, ‘friendly’ and ‘funny’: Occupational stereotypes and symbolic capital in entry-level job advertisements

Over the past decade, there has been a move towards examining public relations as a socio-cultural practice, acknowledging practitioners as influential communicators who produce and symbolise cultural values through public relations messages. Ideally, a diverse group of professionals would aide in representing a diverse society, but to date, the profession remains female dominated. In this article, it is proposed that practitioners’ own discourse do not only establish what is most valued in the occupation and which habitus suits the practice best, but that the discourse also opens and closes occupational entry for new practitioners thereby contributing to a lack of diversity.This article presents the findings of an indicative thematic content analysis of one of the most common, yet under-research sites of discourse, namely entry-level job advertisements in New Zealand and Australia. Using an interdisciplinary approach, the analysis found that the advertisements placed little to no emphasis on the nature of the work, instead focusing on elements of ‘fit’ whereby new entrants were expected to be charismatic, friendly, and willing to work in an environment that is ‘fun’ and ‘flexible’. In doing so, public relations practitioners tacitly created invisible barriers, a self-limiting occupational culture and furthered existing stereotypes of the ‘perfect’ practitioner.     

跨学科视域下诗学通感隐喻的哲学基础及审美特征

象征主义认为客观世界不是无生命的对象。它特别关注人与其他生命的关系,寻求人与自然的融合。通感隐喻被象征派诗人发挥到登峰造极的程度,成为其语言风格的标志。象征主义对通感隐喻为何如此青睐?本文运用文学批评和认知语言学理论,通过分析象征派诗歌中通感隐喻的认知机制、哲学基础及审美特征,阐释其中的缘由。