Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

流行语的界说与初步描写

文章紧扣当代语言生活的现实，以一般现代汉语教材和语言学词典未列或语焉不详的流行语作为考察对象，着重论述和分析了流行语这种跨层级的语言现象的来源、表现形式及其特征，同时还剖析了目前流行语使用上的若干倾向及其原因。     

宋志怪小说生成因缘论略

文章探讨宋志怪小说的生成因缘,认为其一方面得力于对前代小说精华部分的不著痕迹的化用,但更离不开作家对时代文化精神的借助和融会,及其在艺术形式上的努力创新。     

The numerical evaluation of the distribution function of a bilinear from to a quadratic from with econometric examples

This paper considers a general and computationally convenient method of evaluating the distribution function of statistics that are the ratio of a bilinear form to a quadratic form. Numerous Economemc applications of the method are given.     

Consequences of religious and secular boundaries among the majority population for perceived discrimination among Muslim minorities in Western Europe

While the concept of symbolic boundaries and ethnic boundary-making is well established in social research, the direct consequences of these boundaries for the integration of migrants have not received much attention. This paper thus analyses whether religious and secular boundaries of national belonging among the majority population have an impact on perceived discrimination among Muslim minorities in Western Europe. To analyse this linkage, data from the International Social Survey Programme measuring the importance of religion as a symbolic boundary of national belonging among the majority have been aggregated as a regional context condition and combined with a Muslim minority subsample from the European Social Survey. The results of the multilevel models reveal that the salience of religious boundaries is associated with less perceived discrimination among Muslim minorities, while secular orientations among the majority seem to be more decisive for subjective perceptions of feeling discriminated against. Overall, the results thus challenge the role of religion as an ethno-religious demarcation and point to the relevance of secular boundaries of belonging for immigrant integration.     

Capital as the lens that Bourdieu Pierres through: Public relations,social theory,and rhetoric

In this paper, I explore the limitations of Bourdieu’s “capital” with the help of Burke’s four master tropes: metaphor, metonymy, synecdoche, and irony. Both Bourdieu and Burke were concerned with theoretical reductionism. I claim that Bourdieu could not help but be reductive insofar as his metaphor of capital became the totalizing lens through which he understood society. First, I review Bourdieu’s forms of capital, noting how capital serves as the sine qua non of his theory of practice. Second, I situate Bourdieu within the PR literature. Third, I read Bourdieu’s “capital” through Burke’s (1941) four master tropes. Reading Bourdieu through Burke enables PR scholars to better understand the limitations in Bourdieu’s terminology, which leads to debunking, materialist reductionism, and relativism. I conclude with implications for future research adopting Bourdieusian and Burkean approaches to public relations.     

“乌”族词的文化内涵

“乌”族词的形成源于乌鸦的外形特点和生活习性,又蕴含了汉民族的哲学思想、道德观念、价值观念。“乌”族词可以分为形象词语和象征词语两部分。形象词语又以视觉形象居多。象征词语包括借物征取义和借谐音取义两类。     

Professional Women, Good Families: Respectable Femininity and the Cultural Politics of a “New” India

This study of professional software women in urban India examines practices of respectable femininity and discourses of the Indian family to understand the changing and abiding aspects of a seemingly new national culture. Colonial and nationalist constructs of the Indian home, and the middle-class women who protected that home, continue to powerfully shape everyday articulations of national belonging, even as they are transformed through individual negotiations and a global economy. Drawing from extensive interviews and ethnographic work, this paper analyzes the interplay of gender, class, and nation in contemporary urban India as individualized, gendered efforts to accumulate symbolic capital.

基于符号互动论视角下的个体生育态度探究

近年来随着人口老龄化进程的明显加快,以及不同地区、城市出现的生育率持续走低等情况,中国未来人口数量的变化成为了一个十分重要的议题。近年来,国家先后制定了“双独生二胎”、“单独生二胎”以及全面放开二胎等鼓励民众生育的相关政策;相关学者也从人口学和经济学等视角对生育问题展开了诸多研究。本研究则是从符号互动论这一微观社会学视角出发,试图了解民众（主要集中在1970年至1995年出生的群体）生育态度是否会受到社会心理因素,尤其是从小生长的家庭环境中,兄弟姊妹等手足人数、手足关系、父母对待子女公平与否和出生排行的影响;以及当前生活环境,如社会治安状况、经济发展前景和政治稳定性等方面的主观判断对生育态度的影响;最后研究还将结婚意愿、性别等因素纳入到影响个体生育态度的分析模型之中。研究结果发现,兄弟姊妹等手足越多者,未来越倾向要生孩子;手足间关系越好者,未来也越倾向于要生孩子;排行中间的比排行老大的生孩子意愿高;无论父母对自己和手足公平情况怎样,都不会影响其生育态度。此外在所有外在环境中,经济状况是影响人们生育态度的主要因素,有结婚意愿者更倾向于生育孩子,男性也显著比女性更倾向于生育孩子。     

On the computation of the noncentral <Emphasis Type="Italic">F</Emphasis> and noncentral beta distribution

Unfortunately many of the numerous algorithms for computing the comulative distribution function (cdf) and noncentrality parameter of the noncentral F and beta distributions can produce completely incorrect results as demonstrated in the paper by examples. Existing algorithms are scrutinized and those parts that involve numerical difficulties are identified. As a result, a pseudo code is presented in which all the known numerical problems are resolved. This pseudo code can be easily implemented in programming language C or FORTRAN without understanding the complicated mathematical background. Symbolic evaluation of a finite and closed formula is proposed to compute exact cdf values. This approach makes it possible to check quickly and reliably the values returned by professional statistical packages over an extraordinarily wide parameter range without any programming knowledge. This research was motivated by the fact that a very useful table for calculating the size of detectable effects for ANOVA tables contains suspect values in the region of large noncentrality parameter values compared to the values obtained by Patnaik’s 2-moment central-F approximation. The cause is identified and the corrected form of the table for ANOVA purposes is given. The accuracy of the approximations to the noncentral-F distribution is also discussed. The authors wish to thank Mr. Richárd Király for his preliminary work. The authors are grateful to the Editor and Associate Editor of STCO and the unknown reviewers for their helpful suggestions.