任务型学习在国贸专业英语口语教学中的应用

针对任务型学习在高校国贸专业英语口语教学中存在的问题，提出相应的对策，如突出学生预习环节；合理设计任务型口语课堂教学中的任务；尊重学生个体差异，根据其不同水平，设计具有层次性的任务；提高教师自身的素质等。     

任务教学法在精读课程中的应用

精读教学是外语专业教学中的重点基础课程。在传统教学中,精读课程教学是以教师讲解为中心,学生被动吸收教师对文章的详细分析及语言点的讲解。这种传统的单纯传授语言知识的教学方法,已不能满足我们当前的教学需要。而以学生为中心的任务教学法是交际教学法和传统教学法的良好结合,能对我们的精读教学有一些新的启示。     

大学新生英语语言学习观念管窥

为了解大学新生在实施任务教学后的语言学习观念的情况,通过采用问卷调查、访谈、书面反馈等方法,对118名大学新生进行调查,分析学生的学习价值观、合作学习观和自主学习观等的状况,并提出了建议。     

Strategic role of public relations in enterprise strategy,governance and sustainability—A normative framework

The purpose of the study was to suggest a normative framework for the development of an organization's enterprise (societal role/stakeholder) strategy, indicating its relationship with governance, sustainability, and CSR. The normative framework contains two dimensions: Enterprise strategy is developed within the context of enterprise governance as well as social and environmental sustainability and responsibility, to achieve the organization's strategic non-financial goals (the sustainability dimension). Corporate strategy is developed within the context of corporate governance as well as economic sustainability and responsibility, to achieve strategic financial/economic goals (the business dimension). PR/communication management plays a strategic role in enterprise strategy development but a support role in corporate strategy development. The development of enterprise strategy necessitates a Triple Bottom Line approach to strategic management.