地方电视台电视编辑特色栏目策略

地方台必须将视角放远,充分考虑地方的实际情况和自身条件,用战略的眼光规划和设计自己的特色栏目,以提高电视特色栏目的市场占有率。一个成功的电视特色栏目从其命名、制作、播出,直到退出电视节目市场,有着特色栏目的市场生命周期。所以,任何电视特色栏目的生命力都在于发展,是一个动态的过程,必须用发展的方式去经营电视特色栏目,才可能获得成功。     

Modelling small and medium enterprise loan defaults as rare events: the generalized extreme value regression model

A pivotal characteristic of credit defaults that is ignored by most credit scoring models is the rarity of the event. The most widely used model to estimate the probability of default is the logistic regression model. Since the dependent variable represents a rare event, the logistic regression model shows relevant drawbacks, for example, underestimation of the default probability, which could be very risky for banks. In order to overcome these drawbacks, we propose the generalized extreme value regression model. In particular, in a generalized linear model (GLM) with the binary-dependent variable we suggest the quantile function of the GEV distribution as link function, so our attention is focused on the tail of the response curve for values close to one. The estimation procedure used is the maximum-likelihood method. This model accommodates skewness and it presents a generalisation of GLMs with complementary log–log link function. We analyse its performance by simulation studies. Finally, we apply the proposed model to empirical data on Italian small and medium enterprises.     

关于做好电视成就报道的思考

文章着重探讨了电视成就报道的创新方法,在理念上提出以个性化的受众为中心、结合电视传播特点、贴近工作实际;具体方法上则提出以四个方面为突破口,即:通过个人化的视角,贴近生活;用理性思维诠释热点;用情节化的叙述,加深人们的理解;调动多种电视表现手段,增强视觉冲击力.     

中小微型企业民间借贷融资的财务风险管理研究

从企业的角度深入探索分析企业民间借贷融资成因,提出以财务风险管理视角应加快立法,整治系统环境,严格执行现代法人制度、强化综合理财手段的运用、强化财务风险管理、推动国家建立风险投资市场的可行性解决方案。     

从都市到乡村:当下台湾电影的空间政治学

台湾电影在极度惨淡后终于迎来新生,不断刷新票房纪录,成为近年来华语电影的亮点。它以都市危机为切入点,反思与省籍意识相关的岛内空间的布局与规划。"地方感"在电影中得到前所未有的强化,借助"观光经济"的发展,在经济全球化的"再规划"中获得了自身的地位。这种经济的"量变"积累逐渐产生了政治影响,促使地方政治的变局。但是,受限于岛内政治现实,台湾电影始终未能真正成为表达"政治异见"的"小媒介"。     

新媒体时代的电视消费模式变革

伴随着Web2.0的大背景,,TV2.0作为一种新的电视传播理念渐行渐近."观众创造内容,观众分享内容,观众与观众互动"是TV2.0的核心理念.以IPTV为代表的新兴媒体不仅为受众提供了无限的选择,而且为他们展现了一个个性化的"电视超市"和"电视社区".他们不再是"沙发上的土豆",而是"搜寻者、咨询者、浏览者、反馈者、对话者、交谈者"等诸多角色中的任何一个.电视与网络的融合,互联网的"前倾"特性将对传统电视"后仰"的消费模式产生强烈冲击.传统电视必须与时俱进,把握新兴电视媒体的网络化特质,在和互联网的融合中尽快升级换代,实现思想观念、节目内容、广告策略等全方位的转变.     

影视文化与和谐文化的构建

和谐文化是构建社会主义和谐社会建设的精神支柱和道德保障,影视文化则在促进和谐文化的形成、推动和谐文化的发展、确保和谐文化的传播中发挥着极为重要的作用.面对当前全球金融危机,影视文化可以潜移默化地增强受众战胜困难的勇气和信心,用暖心来暖经济.     

发达市场地区中小企业融资渠道借鉴

2009年爆发经济危机以来,全球失业率大幅增长,中小企业在提供就业机会、复苏经济方面发挥着不可小觑的作用。中小企业的发展是世界焦点,融资缺口更是全球亟待解决的难题。通过比较发达和发展中国家的融资历史,解析了发达国家地区中小企业融资的渠道类型,为解决中国中小企业融资难题提出了一点建议。     

“新金融”发展态势及上海的鼓励政策研究

中国式"新金融"规模不断扩大,对中国经济发展和宏观调控产生了重要影响。它在一定程度上使得经济增长与实体经济背离,也未能完全解决中小企业融资难问题。当前政策的出发点,不应仅出于控制金融风险而对"新金融"加以限制,更多的还是应考虑如何加大力度引导资金流向中小企业等实体经济。上海"新金融"政策定位,应借助"新金融"体系,引导社会资金流向实体经济,并以金融支持科技创新和产业升级转型为重点,以活跃和繁荣金融机构和中介服务体系为抓手,构建上海"新金融"鼓励政策。     

Did small and medium enterprises maintain better jobs during the early years of the recession? Job quality multidimensional evidence from Spain

While the literature has indeed confirmed a general tendency linking small and medium enterprises (SMEs) to a dynamic of greater job creation, there is little available evidence on what has happened to job quality since the financial crisis. Through a representative sample of 5311 employees in 2008 (first year of job destruction) and 4925 employees in 2010 (last year for which data were available), and using a two-stage structural equation model, this article empirically analyses the multidimensional determinants of job quality, by enterprise-size class, in Spain. The research has revealed three main results. First, job quality in Spain improved in all enterprises, regardless of their size, during the early years of the recession. Second, the greatest improvements were found in SMEs. Although job quality was already better in SMEs than in large enterprises in 2008, the differences between them subsequently widened. Third, this accelerated divergence was explained by the following dimensions: working conditions, work intensity, health and safety at work, and work–life balance. These dimensions were much more positive in SMEs. Employment-related public policy should therefore focus more specifically on SMEs. There are two reasons for this. First, despite the recession, SMEs have shown themselves to be key factors in the explanation of job quality. Second, by making changes to their value generation model, they could continue to drive the creation of better quality jobs.