Trustworthiness in evaluation practice: an emphasis on the relational

As canons for trustworthiness developed explicitly in the discourse of qualitative inquiry, the emphasis was on procedural matters rather than fundamentally relational ones. A nod was made to the relational in such strategies as “member checks” but the issues of how the evaluator actually relates to participants and to the larger communities of practice and discourse—matters subsumed under moral principles and ethical standards—were often marginalized. This chapter posits that the first consideration in designing and conducting rigorous evaluation inquiry, and in critiquing the results of any research, should be the study's trustworthiness. Judging a study's trustworthiness, however, should focus on much more than procedural matters; it should also rely on moral principles and ethical standards which specifically address how we relate to an evaluation's participants. Central to these considerations are cross-cultural sensibilities about the nuanced meanings associated with any principles and standards. The chapter provides a theoretical framework for this position and offers two illustrative examples in the form of dialogues.     

Measuring people's trust

Summary. We measure trust and trustworthiness in British society with a newly designed experiment using real monetary rewards and a sample of the British population. The study also asks the typical survey question that aims to measure trust, showing that it does not predict 'trust' as measured in the experiment. Overall, about 40% of people were willing to trust a stranger in our experiment, and their trust was rewarded half of the time. Analysis of variation in the trust behaviour in our survey suggests that trusting is more likely if people are older, their financial situation is either 'comfortable' or 'difficult' compared with 'doing alright' or 'just getting by', they are a homeowner or they are divorced, separated or never married compared with those who are married or cohabiting. Trustworthiness also is more likely among subjects who are divorced or separated relative to those who are married or cohabiting, and less likely among subjects who perceive their financial situation as 'just getting by' or 'difficult'. We also analyse the effect of attitudes towards risks on trust.     

Trust responsiveness. On the dynamics of fiduciary interactions

Trust and trustworthiness are key elements, both at the micro and macro level, in sustaining the working of modern economies and their institutions. However, despite its centrality, trust continues to be considered as a “conceptual bumblebee”, it works in practice but not in theory. In particular, its behavioural rationale still represents a puzzle for traditional rational choice theory and game theory. In this paper “trust responsiveness”, an alternative explanatory principle that can account for trustful and trustworthy behaviour, is proposed. Such principle assumes that people can be motivated to behave trustworthily by trustful actions. The paper discusses the philosophical roots, the historical development, as well as the relational nature of this principle as well as its theoretical implications.     

The impact of negotiated exchange on trust and trustworthiness

Negotiated exchanges and trust problems can be regarded as two different forms of exchange, the former representing exchanges with negotiation and binding contracts, the latter representing asymmetric transactions in which one actor has the opportunity to deceive the other. Both forms of exchange have been extensively studied, but the two respective research traditions exhibit very little overlap. In this paper, we investigate the effects of negotiated exchanges in different network structures on the development of mutual trust. We derive hypotheses from various theories and test them by means of an experiment in which subjects first undertake a series of negotiated exchanges under different power conditions, and then face a trust problem with one of the actors that have been involved in the previous exchanges. The trust problem is operationalized by means of the Investment Game which allows us to look separately at trust and trustworthiness. Our results demonstrate that negotiated exchanges increase mutual trust, but not trustworthiness.     

试论“三位一体”诚信教育机制的构建

本文对“三位一体”诚信教育机制构建的相关问题加以论述。     

Why trustworthiness in an IT vendor is important even after the vendor left: IT is accepting the message and not just the messenger that is important

Trustworthiness is the assessment that another person or others can be trusted because in the past they had shown adequate ability, integrity, and benevolence. Trust is the actual willingness to depend on the trusted party to fulfill its future obligations when there is risk that this trusted party might take undue advantage of the situation. In the current conceptualization of trust theory, trustworthiness is important because it leads to trust. Applied to the management of IT adoption and assessment, research has indeed shown that both trustworthiness and trust, often combined statistically, have a direct effect on IT adoption and assessment. There are circumstances, however, such as in this study, when the trusted party has left the scene, making its future actions and the risk of dependence on these actions irrelevant to the trusting party. The question arises whether trustworthiness still plays a role in such cases. Seemingly, at least based on the current conceptualization, this should make the trustworthiness of the trusted party an insignificant consideration. Logic is advanced why even in such a case trustworthiness may still be important, but should play an indirect role. The proposition suggested is that the trustworthiness of the messenger is important, as previously suggested, but what really counts is accepting the message this messenger conveyed. An argument is raised why in this case interpersonal justice increases trustworthiness and user acceptance of the message. The data support these propositions. Theory and managerial implications are discussed.     

大学生道德教育的基石——诚信教育

当前高校德育教育最令人关注的话题是诚信教育。本文阐述了诚信教育对大学生道德教育的重要性,大学生诚信缺失及其主因透视,并提出了诚信教育的措施和方法。     

Gender pairing bias in trustworthiness

We experimentally examine whether partner's gender information influences trust and trustworthiness behavior. We conduct an experiment where subjects make their choices, first with a completely unknown partner and then a partner of known gender (or vice versa). We find limited influence for gender information on trust behavior. Conversely, the results show a strong gender interaction with regard to trustworthiness both at the aggregate and individual levels. The proportion returned is significantly larger when the trustor and the trustee are of the same gender, bringing into light a gender pairing bias in trustworthiness.     

When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

Over the most recent decade, non-CSR-themed social media influencers (SMIs) have played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns on social media, a practice primarily contributed by public relations. Responding to the call to fully exploit SMIs for achieving public relations objectives, the research aimed to search for systematically identifying the most suitable SMIs with whom to collaborate for CSR endorsements. Grounded in social learning theory and the influence framework, this study examined the effects of characteristics and leadership of an SMI who endorses CSR initiatives on generating the supportive behavior towards the initiatives among the corporation’s most influential public on social media, its consumers. Results from a survey of 967 U.S. consumers showed that non-CSR-themed SMI endorsers trigger target consumers’ supportive behavior towards the CSR initiative which they have endorsed when the consumers perceive them as opinion and taste leaders. The SMI endorsers’ trustworthiness, expertise, uniqueness, and (consumer-SMI) congruity constituted their opinion leadership perceived by the consumers while expertise, uniqueness and congruity formed their taste leadership. Opinion and taste leadership fully mediated the effects of trustworthiness, expertise, and uniqueness on consumers’ CSR supportive behavior while partially mediating the impact of congruity on the CSR supportive behavior. The findings shed light on how to select effective SMIs in non-CSR domains to generate consumers’ behavior to support the CSR initiatives.