体验型产品消费行为的羊群效应及机理研究——基于电影行业消费行为的实证解释

互联网环境下消费者购买体验型产品时对网络信息的依赖性很大。因此，研究社交媒体影响下体验型产品的消费者决策选择行为具有现实意义。本文以电影行业的票房偏离及消费跟风现象为切入点，探究体验型产品的羊群效应并对其产生的内在机理进行解释。采集艺恩资讯的票房数据以及豆瓣的电影基本信息及影评等数据作为研究样本，从消费者"羊群行为"视角分析其对电影票房的影响。研究发现：在控制了质量等内生性影响之后，消费者羊群效应依然存在；产品特征信息对羊群效应起到了调节作用，从而形成理性跟随；采用预期差异模型可以解释消费者实现理性跟随的过程。研究结论对于电影行业宏观政策制定及对体验型产品合理进行营销推广提供了理论基础与实证依据。     

促性腺激素、V_(D_3)、V_E亚硒酸钠对母兔繁殖力的影响

选择成年、健康、未孕母兔 32只 ,随机分成 8组 ,分别给予促性腺激素 (Ⅰ组 )、VD3(Ⅱ组 )、VE 亚硒酸钠 (Ⅲ组 ) ,促性腺激素 +VD3(Ⅳ组 )、VD3+VE 亚硒酸钠 (Ⅴ组 )、促性腺激素 +VE 亚硒酸钠(Ⅵ组 )、促性腺激 +VD3+VE 亚硒酸钠 (Ⅶ组 ) ,空白对照 8种处理。试验结果表明 ,母兔经药物处理后 ,其繁殖性能 (发情状况、排卵数、正常受精卵数 )都比对照组显著地提高 ,但Ⅰ、Ⅳ、Ⅵ组有畸形卵子存在 ,以处理Ⅶ组效果最好 ,其排卵数达 4 7± 2 0 .3个 ,正常受精卵 35个 ,分别比对照组多 36 .5个、30个。     

Spatial variation in soil inorganic nitrogen across an arid urban ecosystem

We explored variations in inorganic soil nitrogen (N) concentrations across metropolitan Phoenix, Arizona, and the surrounding desert using a probability-based synoptic survey. Data were examined using spatial statistics on the entire region, as well as for the desert and urban sites separately. Concentrations of both NO₃-N and NH₄-N were markedly higher and more heterogeneous amongst urban compared to desert soils. Regional variation in soil NO₃-N concentration was best explained by latitude, land use history, population density, along with percent cover of impervious surfaces and lawn, whereas soil NH₄-N concentrations were related to only latitude and population density. Within the urban area, patterns in both soil NO₃-N and NH₄-N were best predicted by elevation, population density and type of irrigation in the surrounding neighborhood. Spatial autocorrelation of soil NO₃-N concentrations explained 49% of variation among desert sites but was absent between urban sites. We suggest that inorganic soil N concentrations are controlled by a number of ‘local’ or ‘neighborhood’ human-related drivers in the city, rather than factors related to an urban-rural gradient.     

试论美国电影中的英雄情结

“英雄类”影片是好莱坞制造的最具轰动效应的神话之一。本文拟对美国影片中塑造的各类英雄形象加以梳理与阐释 ,并进而对这些英雄片背后的英雄情结进行剖析 ,以期管窥美国影片中一些深层文化心理机制     

类型电影与观众态度

根据电影叙事是否依据一个形式惯例传统,电影理论把电影分为类型电影和非类型电影。事实上,来自于既有惯例的类型经验影响着我们从日常生活到艺术欣赏很多行为中所具有的心理模式,我们的相关态度在很大程度上也以此建立。本文讨论的是在观看类型电影的时候观众的欣赏态度,并将这个态度分为"作为基础的惯例经验"、"欣赏时建构的心理时空"和"态度的娱乐指向"三个部分,从中可以看到三个部分的相互关系和观众欣赏类型电影的心理特征。     

The organizational shaping of collective identity: The case of lesbian and gay film festivals in New York

Using information gathered during fieldwork on New York lesbian and gay film festival organizations, this paper argues that scholarship on identity has not paid sufficient attention to the organizational mediation of collective identity. The shape of collective identity—how internal instabilities and diversities are accommodated, in this case—depends not only on the emergent characteristics of the “collective,” but also on the resolution of challenges particular to organizational fields. Two very differently conceived lesbian and gay festival organizations, sites at which decision making about collective identity is ongoing and self-conscious, are examined. The analysis traces how each responds to two related tasks: maintaining community legitimacy, which requires racial diversification, and surviving within an altered institutional environment. Rather than imposition from “above” or construction from “below,” the adaptive responses by organizations (to changes in both community expectations and the resource environment) transform the collective identity formulations reaching public visibility. Earlier versions of this paper were presented at the Colloquium Series of the Center for Lesbian and Gay Studies, City University of New York, 1995, and at the Annual Meeting of the American Sociological Association, Washington, DC, 1995.     

数控机床功能的扩展

本文主要分析了HEIDENHAIN TNC 310数控铣床系统中圆弧铣削指令及螺纹铣削指令,对螺纹铣削功能进行延伸,扩展到圆弧三轴联动,并对螺纹铣削指令格式进行了修改,从而具有圆弧三轴联动铣削功能。     

RuCl2[P(C6H5)3]2(NH2CH2CH2NH2)催化苯乙酮加氢反应的研究

优化了以RuCl2[P(C6H5)3]2(NH2CH2CH2NH2)作催化剂催化苯乙酮加氢制备α-苯乙醇的反应条件,考察了反应温度、反应压力、碱的用量及不同的碱对反应的影响,得出了一个较好的反应条件.     

“黑色”影像里的社会与人生——黑色电影研究

黑色电影是20世纪四五十年代在美国出现的一批影片的总称.黑色电影之所以在美国产生是有其复杂的社会原因的.黑色电影的特征首先是人物主角至少一男一女,他们之间充满着情欲与争斗;其次是具有黑色调子情绪的视角风格;第三是具有相同或相近的叙事模式.黑色电影在艺术上有它的与众不同之处.中国电影可借鉴黑色电影的某些艺术手法来丰富自己和发展商业电影.     

ZnO/AlN复合压电薄膜的研制

各种超高频电子整机需要高性能的表声波压电器件。介绍了新的压电薄膜——ZnO/AIN复合压电薄膜的制速、结构和性能,并给出主要研制结果。