基于TRA理论的旅游电商平台的消费者行为意愿研究

O2O模式拥有广泛的发展空间和巨大潜力。文章以旅游业中的在线订房服务作为代表,研究消费者线上预订行为,针对网站特性探析消费者在线订房意愿,为互联网行业发展提出实质性建议,同时也可为其他新兴产业发现更有价值的商业模式。以理性行为理论(TRA)作为基础架构,构建以信任为中介变量的关系模型,包括6个构面（感知规模、声誉、信任、态度、感知利益、在线订房意愿）,并提出7条假设。通过实证研究验证了各因素之间的相互作用关系,其中6条假设成立并呈现出不同程度的影响,而感知利益与在线订房意愿之间的假设不被支持。本研究为管理者吸引消费者进行在线订房提供了有效可行的管理建议,亦为学术界在未来探索消费者信任在不同类型网站中的影响提供了理论基础。     

新词的两种造词法考察——兼谈新词的谐趣

考察新词的两种造词法仿词法和转义法,可以发现仿词法是一种生成能力很强的造词法,是产生汉语词缀和类词缀的重要途径;转义法包括两种情形一是旧词载新义,二是旧的短语载新义并转化为词;谐趣是新词的重要特点;用仿词法和转义法造出来的新词是“熟悉的陌生词”,它们大多带有诙谐、幽默的修辞意义。     

大学生创新自我效能感的中介作用研究

准确把握影响大学生创新的因素及机制是培养拔尖创新型人才的关键。文章采用问卷对重庆大学242名大学生进行调查,发现大学生的创新动机、创新自我效能感和感知的教师创新支持都处于中等偏高的水平,对困难的应对方式基本积极。大学生在4个问卷上的得分之间具有显著的相关,创新自我效能感可以更好地预测创新动机,教师创新支持和应对方式通过创新自我效能感影响创新动机,创新自我效能感起到了中介作用。培养和提高大学生的创新自我效能感是高校创新教育的重点。     

如何提高学生的风景写生能力

风景画在美术教学中是一门重要的专业课程,也是一个独立的绘画门类。由于美术院校学生在进校前基本没有经过风景画训练,进校后安排的风景画学习时间又很短;又因目前的很多任课教师不太重视,使大部分学生在风景写生能力方面得不到应有的提高。作为高校教师,我们应引起高度重视,做好学生的引导工作。     

简论叶德辉的藏书印与用印思想

叶德辉对藏书印颇为重视,其藏书印可分为名号藏书印、里爵藏书印、鉴赏藏书印等,凡二十余枚。分析研究叶德辉所用藏书印及其用印思想,既有益于辨识其藏书,考证其藏书的源流去向,又能深入认识其性格、志趣与爱好,更有助于窥见其藏书思想与体系。     

Care-giving Coping Strategies Among Mothers with Chronically Ill Children

ABSTRACT

The purpose of the study is to identify the types of stresses experienced and the coping strategies used by mothers who are responsible for providing care to their chronically ill and disabled children. A qualitative approach was selected to systematically document the experiences and highlight individual coping strategies. Purposive sampling was used in this qualitative pilot study, fifteen (15) mothers who were known to the researcher as well as two schools that specifically cater for children with disabilities were selected to participate in the study. Thirty questionnaires were handed out of which fifteen were returned. Data was collected using the coping Health Inventory for Parents (CHIP) to measure the extent to which parents perceived a number of coping strategies to be helpful in coping with the chronic illness of their child (ren). The scale comprised 45 items with 3 subscales. The results highlighted the types of stresses that were experienced by the mothers and the coping strategies practiced by these mothers when caring for their disabled children. Mothers who care for chronically ill children are faced with daily stress that relates to care as well as their personal life.     

基于F2F的生鲜农产品C2B众筹预售定价

合理的产品定价是生鲜类农业众筹项目成功的关键。本文运用交易成本理论、供应链管理理论及互联网思维构建了生产者组织化联合和消费者社群化聚合、O2O场景产销对接模型和产品阶梯定价策略。研究表明,与传统开放式多级分销模式相比,生鲜农产品通过农场直达家庭的众筹预售在促进产销衔接、降低物流成本、保障质量安全方面优势明显,可让消费者获得更多顾客让渡价值并在阶梯价格吸引下“滚雪球”式地为生产者聚集批量订单进行定制化按需生产,进而实现生产者与消费者的帕累托改进。     

论师范院校学生汉字书写技能的训练途径

“传道、授业、解惑”是人民教师的神圣使命,因此,每一个师范专业的在校大学生都理应学会写一手规范、美观的汉字。而我国目前的实际情况是,由于不少大学生对书法学习这个问题存在一些误区,所以,他们的汉字书写水平很不令人满意。摆脱手头那些平庸浅陋的钢笔字帖,认真临习经典书法作品,这是师范专业大学生提高汉字书写水平的可靠途径。     

由艺术的复制引发的法律尴尬——从"馒头血案"谈起

<一个馒头引发的血案>对<无极>的复制超出了<著作权法>规定的合理使用的范围,但在艺术上又是一种突破.此类带有创造性的复制使现行法律陷入了尴尬之中.复制实际上可分为单纯复制(剽窃、抄袭)与增殖复制(创造)两种,二者的区别有三:第一,使用方式或目的是否发生了转换是对二者进行区分的前提;第二,复制部分有无发生性质转换是区分两种复制的重要指标;第三,是否有作者对世界的个体化理解是区分两种复制的根本.重提艺术复制的意义在于,提醒人们不要忽视了艺术创作的另一个源泉--前人的经验和文本.     

Surgical Suites' Operations Management

Surgical suites are a key driver of a hospital's costs, revenues, and utilization of postoperative resources such as beds. This article describes some commonly occurring operations management problems faced by the managers of surgical suites. For three of these problems, the article also provides preliminary models and possible solution approaches. Its goal is to identify open challenges to spur further research by the operations management community on an important class of problems that have not received adequate attention in the literature, despite their economic importance.