Consumption and poverty in the homes of the English poor,c. 1670–1834

The consumer behaviour of the poor in the long eighteenth century has attracted more historical attention in recent years. Yet, we have little understanding of whether regional factors affected consumption or how the poor’s ownership of household goods was influenced by level of poverty and the life-cycle. By focusing on Kent and drawing comparisons to other counties, this article argues that the material lives of the poor were improving by the late eighteenth century, but finds that there were distinct regional differences as the poor acquired more and better goods in London and the Home Counties than in relatively remote areas. Moreover, by using pauper inventories and labourers’ probate inventories, the research finds that the poor were not a homogeneous group with similar levels of material wealth, but should be considered in terms of different subgroups which often led very different material lives to one another due to life-cycle-related problems including sickness and old age. Labourers’ probate inventories are found to represent a minority of the poor who were materially richer than most, whilst pauper inventories appear to represent a more typical subgroup of the poor that struggled to make do and owned most types of goods in smaller numbers.     

品牌女装消费者对价格促销的态度研究

运用问卷调查的方式，对广州市品牌女装消费者对价格促销的态度进行研究，有如下结论：不同品牌忠诚度的消费者对价格的重视度有显著的差异，价格促销对忠诚度越低的人越有影响；不同品牌忠诚度的消费者在不同的价格促销状态下的态度存在差异，偶尔的深度折扣对感知价格评价和对购买意向的影响方面皆较为积极；消费者在打折时的质量感知、购买意向、期望促销持续时间、感知知名度和感知价格的评价都较为积极；忠诚度较高的消费者有着更高的折扣区间；优惠券对刺激消费者购买意向的作用非常有限。     

明星个人品牌开发的相关问题研究

文章从明星个人品牌含义展开,提出在明星个人品牌开发中的几个误区及相关解决方案,最后把品牌开发中的“5R”模型引入明星个人品牌开发心理评价体系研究中,从而成功解决了明星个人品牌开发中的心理评价体系问题。     

评鲍德里亚的"消费社会理论"

鲍德里亚系统提出了"消费社会"的理论。他企图对唯物史观进行"颠覆"是错误的。但是不能简单地认为他是资本主义制度的辩护士。鲍德里亚不懂得马克思从根本上颠覆了国民经济学和唯心主义历史观的两种"幻象",从而奠定了生产和劳动对于人类社会存在与发展的基础性地位;不懂得消费与生产的现实辩证关系,片面地离开生产探讨消费的新特征,甚至主张用消费取代生产。消费异化是劳动异化的表现。技术救赎不可能解决当代人类面临的重大社会问题。     

质押——个人住房消费贷款的一种制度创新

文章分析了推行个人住房消费质押贷款的优势和可行性,探讨了可以用来作为住房质押贷款的质物和住房消费质押贷款的运作机制,最后指出了个人住房消费质押贷款能顺利运作所必须的支撑体系.     

Consumption and Saving Behavior of Older and Younger Baby Boomers in Korea

The 1998 Korean Survey of Family Income and Expenditures was used to examine the overall consumption and saving behavior of Korean baby boomers and compared the differences in consumption and saving behavior between older and younger boomers. The t -test results indicated that the younger boomers allocated a significantly higher percentage of their expenditures on food away from home, household appliances, transportation and communication than did the older boomers, whereas the older boomers spent higher amounts and allocated larger budget shares on their children's education than did the younger boomers. The results of Ordinary Least-Squares (OLS) regression analysis showed that, holding other factors constant, older boomers not only spent significantly more in the total consumption expenditures and education expenditures, but older boomers also saved significantly less than did younger boomers.     

Consumption Patterns of Chinese Children

In the ten-year period from 1990 to 1999, children's consumption has increased dramatically in proportion to family income. In 85% of urban families, children's average consumption is equal to one third or more of the family's income. Resources are being directed to children's food and dietary supplements, toys, travel, computers and other electronic equipment, and educational resources. Children perceive that they have a significant influence on the family's financial decision-making. Problems related to children's consumption include indulgence in unnecessary or harmful purchases, and conspicuous consumption that cannot be sustained by the family's income. While some child-focused spending is viewed as enriching development, other expenditures may harm the family's economic well-being and foster an overly materialistic outlook among children.     

对品牌不当延伸的思考

文章界定了品牌延伸的内涵,分析了品牌延伸的动力机制,阐述了品牌不当延伸的主要危害,如引起消费者的不良联想、破坏原有品牌形象、降低消费者对品牌的忠诚度及失去老顾客、使原有品牌价值流失等。就如何正确开展品牌延伸提出了围绕核心价值开展品牌延伸、遵循品牌延伸"近亲繁殖有益"原则、根据产品的不同分类来实行多品牌命名等观点。     

新产品品牌启动的战略思考

在市场竞争日益激烈的今天,新产品品牌推向市场后能否成为名牌,很大程度上取决于企业的品牌管理水平。结合品牌的象征性形象以及名牌形成过程,详细阐述新产品品牌命名、新产品品牌定位、新产品品牌广告及新产品品牌持续的战略思考,意在为我国企业品牌战略提供较为系统的理论指导。     

论消费者的知觉风险及营销对策

消费者产生知觉风险的原因众多。我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险,加快消费者的购买决策。