广告创意与消费者心理取向的关联

广告创意与消费者的心理关联密切。研究消费者心理是广告创意的本原和市场营销的需要。消费者心理的若干种状况直接、间接影响着他们的消费行为。因而在此基础上的广告创意要具有群体的针对性或覆盖性 ,以满足消费者的需求     

The Psychological Adjustment of Transracial Adoptees: An Application of the Cultural–Racial Identity Model

In response to the need for increased understanding of the identity process of transracial adoptees, the Cultural–Racial Identity Model (A. L. Baden & R. J. Steward, 1995) was developed; however, the model has yet to be empirically validated. The model allows distinctions to be made between racial identity and cultural identity, resulting in 16 proposed identities. Identities are based on the degrees to which individuals (1) have knowledge of, awareness of, competence within, and comfort with their own racial group's culture, their parents' racial group's culture, and multiple cultures, and (2) are comfortable with their racial group membership and with those belonging to their own racial group, their parents' racial group, and multiple racial groups. Four dimensions of the model were determined for study: the Adoptee Culture Dimension, the Parental Culture Dimension, the Adoptee Race Dimension, and the Parental Race Dimension. In this study, the Cultural–Racial Identity of transracial adoptees was assessed by a modified version of the Multigroup Ethnic Identity Measure (MEIM; J. S. Phinney, 1992). Psychological adjustment was assessed by the Brief Symptom Inventory (BSI; L. R. Derogatis & P. A. Cleary, 1977). The sample consisted of 51 transracial adoptees who completed mail survey questionnaires. The exploratory findings supported the Cultural–Racial Identity Model by demonstrating that the modified version of the MEIM successfully yielded variation in the potential Cultural–Racial Identities that the transracial adoptees reported. Findings also did not yield support for differences in psychological adjustment among transracial adoptees having different Cultural–Racial Identities. The implications that the results have for counseling practice and social policy were discussed.     

Understanding manager resistance to blockchain systems

Blockchain technology has received much attention in the media and there is an increasing interest amongst organizations within financial services due to the potential benefits. As blockchain-based systems are a nascent technology, the requirements of the technology need to be understood, to allow blockchain systems to be successfully integrated within financial service organizations. There are gaps in academic research in understanding how managers evaluate the value of a blockchain-based system. This study develops a model to explain manager resistance to implementing blockchain-based systems in financial services organizations. This research advances the theoretical understanding of managers’ perspectives on blockchain-based systems and models their resistance to blockchain technology.     

环境规制对农户清洁取暖采纳行为的影响——兼论政府信任的调节作用

基于“目标群体回应行动评价政策及执行有效性”的思路,利用汾渭平原微观农户调查数据,以农户的清洁取暖采纳行动来评估“双替代”政策及环境规制执行效能。鉴于清洁取暖双重政策目标,将农户清洁取暖采纳分为采纳决策和采纳效果两个阶段。采用Heckman模型,从约束型规制和激励型规制两个维度分析不同环境规制手段对农户清洁取暖采纳的影响效应。结果表明:约束型规制对农户清洁取暖采纳决策具有显著正向影响,而对农户清洁取暖采纳效果具有显著负向影响;激励型规制对农户清洁取暖采纳决策和采纳效果均有正向影响。控制内生性的IV Heckman模型和PSM反事实估计结果支持了上述研究结论。运用同时克服环境规制内生性和样本选择偏差问题的IV Heckman模型,从中央政府信任和地方政府信任两个层级拓展研究不同政府信任在环境规制对农户清洁取暖采纳影响中的调节作用。结果表明:中央政府信任在约束型规制对农户清洁取暖采纳中发挥增强性调节作用,地方政府在约束型规制和激励型规制对农户清洁取暖采纳中均发挥增强性调节作用。最后,提出环境规制政策执行应兼顾农户资本禀赋差异、提升地方政府信任度等对策建议。     

农户病虫害统防统治服务采纳行为的影响因素——以江苏省水稻种植为例

采用嵌套Logit模型,基于江苏省病虫害统防统治试点地区630个水稻种植户的调研数据,对影响农户采纳包药防治服务与全承包防治服务的因素进行了比较分析。结果表明:在第一层次病虫害防治模式（统防统治与自防自治）采纳时,农户的病虫害防治效果认知是影响其防治模式采纳决策的重要因素。在第二层次病虫害防治方式选择时,用工补贴、宣传引导、雇工价格变异系数、服务价格、户主年龄、与农技员联系强度,对农户包药防治服务采纳决策有显著影响;用工补贴、雇工价格变异系数、户主年龄、留守劳动力人数、家庭收入水平和稻田规模,对农户全承包防治服务采纳决策有显著影响;提出应根据农户禀赋和所属地区特征提高服务供给的针对性,充分发挥村集体组织协调功能等政策建议。     

基于梁模型的管路振动主动控制器设计

以计划行为理论为基础,利用调研获取的农户数据,分析了农户当前对于低碳属性农业技术的采用现状,并采用多层Logistic回归模型估计了农业项目和农户两个层面因素对农户低碳农业技术后续采用意愿所产生的影响。结果表明：农户对于低碳农业技术采用后的效果评价较好,技术需求度和后续采用意愿均处于较高的水平上,并且不同类型农户对当前低碳农业技术的采用程度、偏好程度存在一定差异;农业生产项目和农户经营主体两个层面的因素均对农户低碳农业技术后续采用意愿产生重要影响,且对于不同类型农户后续采用意愿的作用效果存在一定差异,其中农业项目的地理特征、经济效益、资金技术要素投入强度和农户的行为意向产生的影响作用较强;农户技术采用强度受到农户个体特征和行为意向的显著影响,且作用效果在不同类型农户之间存在明显差异。     

Openness in adoption: Challenging the narrative of historical progress

One significant change in adoption practice that has occurred over the last four decades is the shift away from an expectation of confidentiality towards an expectation of openness in adoption. Openness is typically conceived in terms of the level of contact between adoptive and birth families following adoption or the extent to which adoption is openly discussed within the adoptive family. While these shifts in practice have generated controversy, they are largely supported by research evidence and have become a feature of contemporary adoptive family life. As a result, the narrative that has emerged in relation to openness in adoption is one of historical progress. In this paper, I argue that the lived reality of adoption is less straightforward than this narrative suggests. An analysis of the social and cultural context in which adoption operates suggests instead that the persistent feature of adoption throughout this historical period of increasing openness can be more accurately described as a state of enduring ambiguity regarding the nature of post‐adoption relationships. The paper highlights the potentially damaging consequences of overlooking this aspect of adoptive family life and comments on the role of policy in shaping openness in adoption.     

Erickson’s identity theory and the importance of ethnic exploration for transnational adoptees

In an effort to promote their child’s ethnic identity development, parents of transnational adoptees regularly engage in cultural exploration activities with their children. This practice is aligned with Erik Erikson’s identity theory and constructs of exploration and commitment. Using qualitative analysis of interviews with adult adoptees, this study identifies four themes common to participants including: (1) travel to one’s birth country is a transformative experience; (2) relationships with other adoptees are important; (3) adoptees feel differently about the importance of cultural activities during childhood; and (4) adoptees feel both unique in their personal ethnic identity and have feelings of marginality.     

The (non-)application of blockchain technology in the Greek shipping industry

The implementation of blockchain technology (BCT) is gaining traction in supply chain networks, revolutionising the operation of contemporary supply chains and reshaping the potential of business relationships. Empirical studies on blockchain adoption are scant because implementation across networks is in fairly early phase of development, yet evidence from empirical studies is highly desirable. This is one of the first studies of blockchain adoption in the Greek shipping industry, which has not so far been examined by the literature, in direct comparison to early adopters in other European countries such as Norway. The research examined eight Greek shipping companies using workshops with experienced supply chain personnel. Qualitative analysis identified the current position of these organisations in terms of blockchain adoption, by considering possible benefits and inhibitors to implementation. Despite benefits of automated processes and reduced paperwork as a result of smart contracts, findings show a reluctance to adopt BCT. That is, enterprise resource planning (ERP) transformations have left organisations fatigued and disinclined towards further systems development and resistant to subsequent change. Also, the exposure of shared information in the shipping nexus is considered to cause a threat to competitive survival.     

Information and communication technology adoption in micro and small firms: Can internet access improve labour productivity?

The rapid spread of information and communication technologies (ICT) may increase firms’ productivity with important consequences for job creation and for economic growth. This article contributes to this discussion by analysing the impact of internet adoption on labour productivity and the mechanisms shaping this relationship in Peruvian micro and small manufacturing firms over the period 2011–2013. The article estimates a reduced form where labour productivity is a function of internet adoption and other explanatory factors. Internet adoption is instrumented using a measure of the availability of financial opportunities for micro and small firms in Peru. Findings indicate that internet adoption: (a) increases firms’ labour productivity; (b) reallocates employment away from temporary administrative workers and non‐remunerated workers and expands employment of permanent production workers; (c) leads to the formalization of labour relationships, to the implementation of new organizational practices and to the improvement of training measures. While changes in employment and formalization of workers are linked to labour productivity gains, increases in training measures and organizational changes do not generate any additional productivity increase. Policies oriented to promote the adoption of ICT in micro and small firms can be beneficial to close the productivity gap with larger firms in Peru. Moreover, policies directed to the formalization of the workforce can provide an extra benefit, i.e. additional labour productivity gains in firms adopting the internet. Finally, policies oriented to the development of digital skills are also important to ease the re‐employment of those workers losing their jobs and the achievement of additional productivity gains that new organizational practices can provide.