Vaginal births after caesarean: What does Google think about it?

AimVaginal birth after caesarean (VBAC) is a relatively safe alternative to repeat caesarean birth in the proper context. This important decision to undergo an elective caesarean versus VBAC is ultimately a decision of the mother. The purpose of our study was to assess the quality of online information in relation to VBAC collected using the most common search engine: Google.MethodsThe 10 most common hit sites for the keywords “VBAC” and “Vaginal birth after caesarean” were evaluated using the search engine Google. The quality of websites was rated based on the Silberg scale for accountability, the modified Abbott's criteria for presentation and the SMOG index for readability. The content of each website was compared to the Society of Obstetricians and Gynecologists of Canada (SOGC) guidelines for VBAC.Findings13 out of 20 identified websites met the adequate criteria for accountability, with 85% of the websites indicating authorship. 11 websites were deemed aesthetically agreeable. The target audience, assessed by the readability score, was notably above the non-medical population with an average SMOG index score of 14.75. Only half of the websites contained recommendations, as detailed by the SOGC guidelines.ConclusionAlmost all sites target a higher academic level, making it beyond the comprehension of the general population. Woman friendly web-assessment tools should be provided to enable pregnant women to take an active role in their decision making.     

广告创意与消费者心理取向的关联

广告创意与消费者的心理关联密切。研究消费者心理是广告创意的本原和市场营销的需要。消费者心理的若干种状况直接、间接影响着他们的消费行为。因而在此基础上的广告创意要具有群体的针对性或覆盖性 ,以满足消费者的需求     

基于价格的消费者信息搜寻过程研究

消费者在购买商品之前,信息搜集是一个必不可少的阶段。消费者的信息搜集过程是比较复杂的。文章通过构建信息搜寻模型,并对影响信息搜集的因素进行分析,认为产品的价格是影响信息搜集量及其持续时间的主要因素,即消费者在购买高价商品时花费的时间远远大于购买低价商品所花费的时间,并用实例进行验证。     

Social identities and political cleavages: the role of political context

Summary. Using a novel method, the paper investigates the influence of social group identities on attitudes and on voting in a variety of political contexts. Examining the major regions of Britain, Canada and the USA, we find considerable national and regional diversity in the nature of social cleavages. For example, social class and race had widely different effects across societies, but within societies their effects on attitudes and on voting were very similar. However, despite that, age and religion had a similar effect on attitudes across societies; the effects on voting varied considerably. The significant within-country differences underline the importance of using region, rather than country, as the unit of analysis. More importantly, these results highlight the role of political context, especially competing cleavages and the structure of party competition, in the establishment of politically relevant social cleavages.     

Human immunodeficiency virus risk: is it possible to dissuade people from having unsafe sex?

Summary. The cumulative number of human immunodeficiency virus (HIV) infections worldwide has reached 60 million in little over 30 years. HIV continues to spread despite a detailed understanding of the manner in which it spreads and measures which can prevent spread. Some governments have been highly successful in containing the spread of HIV through blood products and from mother to child and among injecting drug users. Lack of political will, lack of resources or challenges to widely accepted scientific evidence have held back similar interventions in other countries. It has proved much more difficult to reduce the sexual transmission of HIV in both high and low income countries. A wide range of strategies has been identified but it remains unclear which strategies deserve priority and what methods of promoting them have the greatest effect. There is ample evidence that awareness of HIV and changes in sexual behaviour have occurred widely but the penetration of information remains poor in some vulnerable groups especially adolescents and women in poorer countries. Further obstacles face those who have information about the risk. The subordinate position of women and a desire for large families are important obstacles to condom negotiation and use. Urbanization, poverty, conflict and declining public services all exacerbate unsafe sexual behaviour. We argue that so-called 'structural' interventions directed at these wider contexts of unsafe behaviour merit greater attention. Such approaches have the added benefit of being less susceptible to 'risk compensation' which has the potential to undermine strategies directed at reducing the transmission efficiency of HIV.     

在线评论的行为影响与价值应用研究综述

随着社交网络的发展,大量用户生成的在线评论影响着消费者的行为,同时被应用于企业的经营管理活动,引起市场营销、信息系统、产品开发等领域学者们的广泛关注,取得很大的研究进展。但是在线评论的研究范围广泛,目前并没有系统性的概念框架,缺乏对在线评论的全局认识。因此,本文尝试从行为影响和价值应用两个层面对在线评论研究文献进行全面总结,并结合当前的技术发展和市场环境,探讨在线评论研究的未来趋势。     

Culture and Organization: The Case of Transmanche-Link

The relationship between culture and organization has often been discussed, but rarely explored directly. This paper implements a cultural values instrument taken from Hofstede together with a behavioural instrument derived from Van de Ven to matched samples of British and French managers working on the Channel Tunnel project. The results largely replicate the findings of Hofstede regarding cultural values, but do not support the predicted implications for behaviour. In essence, the British were found to be more bureaucratic and more team-oriented than their French counterparts, who tended to be more fonceur and competitive. This indicates that the relationship between culture and behaviour might be more complicated than research to date suggests.     

‘Youth is Present Only When Its Presence is a Problem’: Voices of Young People on Discipline in School

Discipline in schools is a topic of enduring public interest and concern. This article reviews findings from three recent research studies, which gathered views of young people on this issue in mainstream, alternative and special school settings. It reveals the confusion and frustration of students seeking to contribute to the debate, often on aspects that affect them directly and significantly. Their reflections are contextualised within a discussion of different conceptualisations of discipline, and from there, it is argued that, by strengthening the voice, power and presence of young people in dialogue on this key issue, the debate itself will be more relevant and well‐focused.