网络社交中的表情包传播优势、传播失范及治理对策

表情包在当今网络社交生活中因为具有醒目性、求异性、社交性、便捷性和利益性等特征而广泛活跃于各大平台,但是也存在一些传播失范现象,带来传播低俗文化、传播攻击性文化以及侵犯肖像权等问题,借鉴“河长制”治理模式对表情包传播中的失范问题进行规制。研究认为,“河长制”治理模式既强调统摄各个环节以建立首尾衔接、环环相扣的治理链条,藉此形成对表情包的闭环治理,又强调综合运用法律监管、技术监管、行政监管、自我监管等治理手段,藉此形成对表情包的协同治理。研究还认为,应当由相关政府部门担任表情包“总河长”,统筹管理表情包的有序发展;表情包制作者、使用平台及大众担任“河长”,分别从源头管理、过程管理、全民监督等方面对表情包进行有效治理,从而进一步营造风清气正的网络社交环境。     

Emoji: What does the scientific literature say about them?-A new way to communicate in the 21th century

Communication is really complex and beyond the verbal communication, it involves the transmission of abstract and concrete information using both verbal and nonverbal symbols. In June-July 2017 we performed a systematic search in the electronic database PubMed in order to better understand the impact of “emoji” in the scientific community. We considered eligible for the systematic review original articles, letters, brief reports, short communications web articles (written in English, French, Italian or Spanish) without any temporal limit and using the keyword “emoji” The literature search yielded 5 publications. The studies were published between 2015 and 2017. Two authors tried to associate emoji to specific feelings. Huesch et al. analyzed 1.7 million unique interactions and stories associated with breast cancer screening keywords generated on Facebook. Skiba in his short communication describes the history of emoji and proposed to develop a set of emoji that could be used to improve the management of their patients’ health. Bourzac in her short communication, says that at the first-ever Emojicon in California, a group of science enthusiasts and designers worked on proposals for several new science-themed emoji, in order to better express themselves. Although the scientific literature about emoji is very few, their psychological and emotional significance is very fascinating, and they could have an interesting application in public health to improve the physician–patient interaction.