Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

企业家代言的自我效应影响因素研究

以信息处理理论为基础,从品牌联合视角,探究企业家代言行为的自我效应.基于369份调查问卷的数据表明,企业家为他人企业代言具备以下4个前置变量会显著影响企业家自身企业品牌绩效:企业家形象与代言品牌形象关联性、企业家自身企业品牌与代言品牌关联性、企业家信息展示意外性和企业家自身企业与代言企业的品牌资产不对称性.消费者对企业家代言广告的态度是中介变量.     

背书限制研究

我国现行票据法对背书限制缺乏系统明确规定,亟须加强研究,以便尽快完善有关立法。出票人记载背书限制的票据,其流通性并不绝对丧失,出票人以外的前手对转让背书的被背书人仍应负票据责任;背书人记载背书限制的票据,后手以此票据又进行转让背书的,原背书人有抗辩权;非转让背书中,应区别明示与默示以确定委托收款被背书人所为转让背书的效力,质押被背书人所为转让背书均不能发生票据法上的效力;以期后票据所进行的转让背书仅可产生民法上普通债权转让的效力。     

和谐社会建设中的高学历“假文凭”问题

高学历文凭实质上蕴有和谐社会的民主法治、公平正义、诚信友爱、充满活力、安定有序、人与自然和谐相处所有特征的潜质,满足和谐社会尊重劳动、尊重知识、尊重人才、尊重创造的建设方针.而假文凭的大量出现与进一步泛滥,从冲击公平正义开始,无一例外地冲击、危害着和谐社会的所有特征与建设方针,要从假文凭泛滥机制的分析入手,探索实践建立学历网上档案查询系统和启动学历学位立法为核心的高效的社会综合治理机制.     

论刘商《胡笳十八拍》

署名蔡琰的《胡笳十八拍》引发了一系列同题拟诗,唐刘商《胡笳十八拍》是现存最早的拟作。刘商《胡笳十八拍》为文姬代言,在模拟的基础上融入了创新元素,在当时被广为传诵,对后世产生了深远的影响。     

国际体育产业中的运动员代言——以贝克汉姆为例

随着世界逐渐成为地球村,体育组织开始针对不同的客户群体拓展其市场和扩大球迷人数。贝克汉姆,一位拥有高调的婚姻生活和众多媒体关注的英国足球明星,由于代言过许多产品,因而成为研究当前国际体育产业中运动员代言趋势很好的案例分析素材。本文结论提供了一些关于影响运动员代言成功因素的见解。     

Proxy communication in crisis response

This study analyzes the role of third party crisis communication during the expansive food contamination crisis caused by Peanut Corporation of America (PCA). The information void caused by PCA's mismanagement of the crisis and subsequent reticence was filled by third party organizations serving as proxy crisis communicators. The need for organizations to plan for and engage in proxy communication when organizations in affiliated industries fail to communicate effectively during crises is demonstrated.     

《词源》卷上是伪托之书——元起善斋抄本《词源》卷上真伪考

通过考察二卷本《词源》的流传著录情况及比对今传元起善斋抄本《词源》与《事林广记》等类书的关系,认为关于词曲音乐资料的所谓《词源》卷上非张炎原书,而是后人通过对《事林广记》等类书的过录节抄,置于张炎《词源》之上的伪托之作。二卷本《词源》卷下乃张炎《词源》原书。     

金元以来“柳永戏”述论——兼及戏曲的文化代言问题

自金元以至今天,有许多剧作家以柳永入戏。柳永之词与其风流人生引发了剧作家的浓厚兴趣。相关的古代剧作表达着文人作家艳羡风流且张扬放荡的个性心理,也有对社会压抑、人生坎坷不满情绪的发泄,当然也满足着民间观众艳羡风流的欣赏期待。降及当代,以柳永故事为题材的戏曲却几乎立场一致地对柳永的人生表示理解,对柳永的道德为人进行辩护,甚至把浪子词人的柳永塑造为既忠实于爱情又居官清明的文人形象。这显然是从某种狭隘的地域文化价值的角度出发,或者从地方经济发展的需要出发,在借历史人物代言的时候,肆意涂饰以政治的色彩或装扮以虚假的道德外衣,既违背历史存在给予人物的性格逻辑,也违背戏曲创作的艺术逻辑。     

Replacement Cost Endorsement and Opportunistic Fraud in Automobile Insurance

Traditional insurance contracts do not offer protection against the replacement value of a vehicle. A replacement cost endorsement gives the opportunity to get a new vehicle in the case of a total theft or in the case of total destruction of the car in a road accident. This type of protection was introduced in Canada in the late 1980's. It is also offered in France and many insurers in the United States are going to move in that direction. We propose tests that separate moral hazard from adverse selection in the analysis of the effect of this additional protection on car theft. We show that holders of car insurance policies with a replacement cost endorsement have a higher probability of theft near the end of this additional protection (usually 24 months following the acquisition of a new car). Our tests indicate that this result is a form of ex post moral hazard or opportunistic insurance fraud.