An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

发展和完善南宁市新型农村合作医疗制度研究

近年来,党和政府一直把发展和完善新型农村合作医疗制度作为改善民生的一项重要工作。南宁市新型农村合作医疗尽管有了较大的发展,但与同为西部省会城市的西安、昆明、成都相比还存在不少差距。这就需要结合地方实际,从运行机制、资金监管、信息化管理、人才建设等软、硬件方面破解新型农村合作医疗制度发展和完善的难题。     

融医学人文素质教育于生理学教学的探索

探讨如何把医学人文教育贯穿到生理学课程教学过程中．通过教师的引导和示范作用，培养适应时代需求具有高尚情操的高素质医学生。     

拓宽高校图书馆导读理念

导读活动是一种知识教育活动。高校图书馆的导读工作对高等教育可以起到辅助作用。高校图书馆要从培养大学生综合素质的角度来开展导读工作。拓宽图书馆的导读理念，加大导读的力度和深度。     

Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

亥姆霍兹与德国医学共同体的关系刍议

亥姆霍兹的职业生涯是从医学中开始的,医学是他的思想家园,他的很多开创性工作都启示于医学研究,尽管最终为他赢得荣誉和尊敬的是他在生理学和物理学等领域的杰出成就。在亥姆霍兹一生的大部分时间里,他与德国医学共同体之间保持着密切的关系。以对亥姆霍兹与医学共同体之间的关系作历史考察,来说明这种关系在他的职业生涯中所起到的作用,并提出只有从医学背景出发,才能更为全面和真实地理解亥姆霍兹在科学上的贡献。     

Decision settings analysis – a tool for analysis and design of human activity systems

The paper describes a methodology to be used for analysis and design of human activity systems. The methodology is based on an analysis of the decision settings whereas most other decision analysis methodologies are analysing the process. The decision concept is analysed and discussed. A distinction between programmed and programmable as well as non-programmed and non-programmable decisions is proposed. A classification of different information types for decision making is presented. A methodology based on a systemic and systematic analysis of the information requirements of an organization is proposed. This methodology also indicates organizational discrepancies and information imbalances. The methodology focuses the settings of the decisions on all levels of organizations. The methodology can be regarded as a dynamic, learning system. The author proposes further research on the individuals decision making abilities.     

自主·主动·创造——谈当代文学教学中学生主体性的弘扬

本文从自主性、主动性、创造性三个方面论述了当代文学教学中学生主体性弘扬的方法、途径及其意义。     

南京市自主创新能力的现状分析

运用企业自主创新能力的评价指标体系,对南京市自主创新能力水平进行纵向和横向比较,可以比较好地把握其自主创新能力的现状。通过对南京市近四年自主创新能力指标的纵向比较,不难发现除了自主创新环境之外,南京市的自主创新资源、自主创新活动以及自主创新产出能力均有较大幅度的增长;通过将南京市与三大科技竞争力较强的城市自主创新能力指标进行横向比较,指出了南京市在自主创新能力上存在的突出问题。一是工业增加值率过低,二是研发经费过低。并在此基础上提出一系列对策和建议。对于提高南京自主创新能力水平,无疑具有重大的理论意义和现实意义。