体育用语在非体育新闻报道中的跨界运用及原因探析

文章主要研究非体育新闻报道对体育用语使用,并分析这种跨界运用的原因和产生的效果。体育用语的泛化和体育用语中存在大量具有隐喻性特征的词语是导致体育用语被日益广泛地运用到其他领域的主要原因。其中在新闻报道中体育用语的跨界运用较多,这既丰富了新闻报道的内容,又促进了当今语言的融合。     

Stigma, HIV/AIDS and prevention of mother-to-child transmission in Zambia

This report evaluates the extent of perceived and enacted HIV/AIDS-related stigma in a rural setting in Zambia. Stigmatisation is abundant, ranging from subtle actions to the most extreme degradation, rejection and abandonment. Women with HIV and pregnant women assumed to be HIV positive are repeatedly subjected to extensive forms of stigma, particularly once they become sick or if their child dies. Despite increasing access to prevention of mother to child transmission initiatives, including anti-retroviral drugs, the perceived disincentives of HIV testing, particularly for women, largely outweigh the potential gains from available treatments. HIV/AIDS related stigma drives the epidemic underground and is one of the main reasons that people do not wish to know their HIV status. Unless efforts to reduce stigma are, as one peer educator put it, “written in large letters in any HIV/AIDS campaign rather than small”, stigma will remain a major barrier to curbing the HIV/AIDS pandemic.     

中央台《晚报浏览》--全新风格的广播新闻节目

在新世纪到来之际,中央人民广播电台推出了一档引人注目的节目--<晚报浏览>.从以下三个方面分析了<晚报浏览>引人关注的原因一、突破以往模式,与晚报联合,变媒体间的竞争为合作,充分整合媒介资源优势.二、先声夺人,率先在新闻类广播节目中采用主持人形式.三、内容编排力求按新闻规律运作,表现出纯正的新闻性特征.     

时装画与服装文化

时装画是为了服装的设计、制作和推介而创作的具有审美价值的绘画样式。时装画对于服装文化的发展具有推动作用 ,探讨和研究时装画产生、发展的历史和现状 ,对于发展中国的服装文化 ,具有重要的意义。     

网络媒体与网络新闻传播

随着网络媒体的出现 ,新闻传播发生了深刻的变革 ,一场借助网络平台进行传播竞争的局面正在形成。网络传播的优势何在 ,如何实现网络新闻传播 ,以及传播环节技术如何运用 ,文章对此进行了探讨。     

民生节目:传播"善"与"美"的平台

民生电视新闻以生动的实例、严谨的推理、透彻的分析令人信服地打动着广大受众，让人们在不经意中受到深刻的“善”与“美”的熏陶。民生新闻节目已经成为传播“善”与“美”的平台，发掘民生新闻节目的道德教化功能及其表现方式必将成为电视媒体特别是省、市电视台的重要任务。     

"黔电送粤"中水电真实移民成本问题研究

现行“黔电送粤”的电价未能反映真实移民成本。理应在厘清真实移民成本主要组成部分的基础上,在谈判和核定电价时加以考虑,促使真实移民成本成为电价的构成要素,这对于解决各族移民的脱贫致富,具有重要意义。     

试论英语教学中教师的主导作用

本文从道德教育、文化传播、知识传授和能力培养等四个方面论述了在英语教学中教师的主导作用,阐述了英语教学中教师主导作用的重要性。     

抗战时期中国工业的西迁与西部的开发

出于抗战和生存的需要 ,国民政府进行了大规模的工业内迁 ,从而对西南地区的工业化进程起到了重大的推动作用 ,成为中国近现代史上一次规模最大、内容最典型的工业化空间传动运动。这种非经济性动力引发的工业化空间传动也存在一定的弊端。     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.