结构分销网络与市场定位的刚性匹配

市场定位决定了营销的基本策略,因此,也是结构分销网络在设计时必须考虑的刚性匹配。市场定位既决定了分销网络的终端形式及逆向设计原则,决定了分销网络终端的密度,也决定了分销网络终端渠道的管理层次与幅度及区域市场的选择方式。     

Rendering sexism invisible in workplace narratives. A narrative analysis of female entrepreneurs’ stories of not being talked to by men

Entrepreneurism is widely regarded as being one way in which women can sidestep the sexism of male‐dominated institutionalized work environments and enter into a world in which men and women operate on a level playing field. Yet, in a corpus of stories of female entrepreneurs’ experiences, we noted that being ignored by men was a constant theme. Taking a social constructionist and narrative approach to identity, we analyse the gendered identity work that female entrepreneurs do in these stories and we seek to explicate the process through which female entrepreneurs do not evaluate being ignored by men as sexism‐in‐action. Using positioning theory as an analytical tool, we analyse these stories at three different levels: the here‐and‐now interaction between interviewer and storyteller; the there‐and‐then identity work of the characters in the storyworld; and the wider societal Discourses that the storytellers enact, and which are enacted by such identity work. Findings indicate that despite making gendered difference, inferiority and lack of agency relevant, the stories are not evaluated as sexism‐in‐action because the female entrepreneurs enact a postfeminist and neoliberal Discourse of freedom, autonomy and choice, rather than a feminist Discourse of discrimination and sexism.     

I'm Not a Bad Mother — Stories of Mothering‐on‐the‐Edge

This article is located in the field of custody and day‐to‐day care, with a focus on experiences of mothering where mothers no longer have everyday care of their children. At the time of writing, tens of thousands of mothers live separately from their children in Aotearoa, New Zealand. However, there is a general perception of rarity associated with non‐resident mothers, partly due to their reluctance to speak of loss of custody. In this article, we develop a theoretical discussion around the inside/outside relationships between non‐resident mothers and their children that informs therapeutic practice. We argue that mothers who live apart from their children are situated at the edge or periphery of their children's day‐to‐day lives and experience this as outside the lives of their children. Nevertheless, mothers' stories speak of qualities of (m)othering that have been born of and nurtured by longstanding and long‐term commitment to their children.     

中国文化推广的战略定位和实施路径

中国文化推广缺乏学术研究的引领和文化产业的支撑。中国文化推广的战略定位和实施路径应环绕三个枢纽展开：中国文化推广现状,中国文化推广路径,中国文化推广体系;着力解决好四个关键：文化推广路径调研,传统文化精品尤其是哲理思想和世界性理论问题互动,（多模态）影像片创意和精美制作,发展文化产业。只有这样,中国文化推广的春天甚至是夏天才会到来。     

我国公民之法治信仰

在对法治信仰作出理论探讨的基础上，就我国公民法治信仰进行了历史考查与现实定位，并以全新的视角，提出了推动公民法治信仰的形成，巩固和提高的思路。     

中部崛起中政府职能的定位--基于全球化背景下的政府生态系统分析

中部崛起是我国在经济全球化大背景下发挥国民经济的整体效应以提升综合国力与国际竞争力的一项重大举措和宏大工程。在这一过程中,界清政府职能、构建政府生态系统是其成功与否的关键。     

重庆都市旅游形象定位研究

重庆是我国西部地区唯一的直辖市,一直是西南地区最大的工商业中心城市和水陆空交通枢纽,城区内独特的山城都市风貌、深厚的历史文化积淀,为开展商务会展旅游、观光休闲旅游奠定了雄厚的基础.发展重庆都市旅游有着深刻的形势背景基础、旅游资源基础、社会经济发展前景基础和旅游产业合理布局的基础.但自重庆都市旅游出现以来,人们一直都在探求它的主题与形象.本文在问卷调查的基础上,对重庆的地方性和旅游者感知进行了分析,同时也对西部地区主要旅游城市竞争替代性进行了探讨,提出重庆都市旅游的形象口号为"神奇西部,热力重庆,风光三峡".     

从历史和理论定位的澄清看马克思主义的当代价值

要论证坚持马克思主义指导地位的必要性,须阐发马克思主义的当代价值,而这需要澄清对马克思主义在历史定位和理论定位存在的误区。其一,从历史定位看,马克思主义不是＂放之四海而皆准＂的＂唯一科学的真理＂,而是对人类文明薪火的传承和超越的具体性真理;其二,马克思主义不是＂从物质出发揭示了物质运动的普遍规律,再推广出历史发展的普遍规律＂,而是以实践为逻辑起点的＂实践的唯物主义＂理论的展开。由此看马克思主义的当代价值,体现在人类解放的精神力量,认识当代世界的思想方法,探索社会主义的理论基础以及揭示社会矛盾的批判武器等方面,从而能够在社会生活中掌握话语主导权。     

高职教育的观念重塑与体系重构

高职教育应当以培养学生的职业技能为核心，以不断提高毕业生的就业竞争力为依归。因此，高职院校应当体现以人为本、以学生为本的办学理念，在就读与就业之间建立起绿色通道；应当将学生职业生涯规划纳入教育视野，构建以职业生涯规划教育为中心的新型高职教育体系。职业生涯规划教育不应当仅作为就业指导的一项内容，而应当将其与高职教育人才培养模式的改革紧密联系。通过建立以职业生涯规划为中心的新型高职教育体系，围绕学生职业生涯规划来重构教学内容和进行教学改革，并将其贯穿于高职教育的全过程。     

编辑选题策划中的营销策略

选题策划是出版工作的重要环节,也是编辑工作的一项重要任务。好的选题策划是好的出版物的前提和保证。而好的选题策划中的市场营销策略又是其中至为关键的要素。现针对编辑选题策划中营销策略所应重点关注的几个问题展开讨论,以期引起更多的关注。