体育竞赛表演市场开发策略研究

针对体育竞赛表演市场的相关开发问题进行了讨论和分析，相关开发主要涉及以下几方面：媒体转播市场开发，体育赞助，无形资产的开发，广告载体市场的开发，门票，特许经营和运动员参赛经纪。     

The social construction of a cultural disaster: New Labour’s millennium experience

This article presents the findings of an Arts and Humanities Research Board project on London’s Millennium Dome exposition in the year 2000. The Dome was generally considered to be a cultural disaster in the news media and public conversation. It became a political embarrassment for Britain’s New Labour government but did not prove damaging in the 2001 general election. The article does not dispute the media’s damnation of the Dome but questions its acuity. It also questions the managerialist perspective on the Dome’s ‘failure’ whilst taking into account claims regarding a managerial ‘turnaround’ and an ‘under-reported success’. Empirical evidence and theoretical analysis concerning the political economy of the Dome’s production, its representational meanings and visitor reception provide a more complex and multidimensional explanation. Corporate sponsorship played a key role in the cultural disaster and, in this particular case study, it exemplifies social democracy’s symbolic as well as material coalescence with neo-liberalism. A distinction is made between associative and deep sponsorship that is illustrated with examples from the Dome. A typology of generous and reflexive visiting is also formulated in order to analyse the visitor data.     

Non-government organization study awards: enhancing successful completion of social work qualification

ABSTRACT

The current study used a sequential, exploratory mixed-method design to explore how a social work study scholarship implemented in Aotearoa New Zealand impacted on recipients’ qualification completion and their professional and practice competence. Phase one involved 13 individual interviews with past award recipients which described how the study award impacted on their qualification completion. Thematic analysis was used to extract themes. These themes were examined in the second phase through a quantitative battery completed by 107 past recipients to examine their professional and practice competence. The findings from interviews showed the award enabled recipients to complete their studies and improve their social work practice without causing undue stress or financial pressure on the recipient and their family. Quantitative analysis corroborated and extended these findings to demonstrate that the award contributed to lifting the level of social work knowledge, competence, and skills in the recipients. Accompanying the successful qualification completion, these qualified social workers were equipped with essential skills, promoting social work values and competence to contribute and safeguard the benefit of children, families, and communities. The awards offered a ‘wrap around’ support and was not limited by age or ethnicity but provided a support system to achieve qualification completion.     

Pathways to Pathological Gambling: Component Analysis of Variables Related to Pathological Gambling

Research examining cognitive perceptions among children has suggested the importance of perceived skill and luck in initiating and maintaining gambling behavior. Using an experimentally manipulated gambling paradigm modifying rates of reinforcement the results suggest, in general, that one can modify these cognitions. More importantly, the results from the gambling task were found to generalize to multiple forms of gambling and were maintained over a relatively short period of time. The modifications of these perceptions appear to be easier for younger children (age 10 vs 12), with differential effects being found for boys and girls. The results are discussed in light of our current prevention initiatives and programs.     

市场经济背景下政府主导的制度创新

政府是制度创新最主要的主体 ,尤其是在我国目前转型期 ,政府在制度的创新中发挥着极重要的作用。但政府也有自身的缺陷。在向市场经济的转变中 ,政府要做的是为市场活动主体的制度创新提供一个既有严格规范又有一定自由活动空间的制度框架 ,从而构建一个以政府的制度创新为主导的、市场的制度创新也充满活力的制度创新格局。     

The Cycle of Bias in Health Research: A Framework and Toolbox for Critical Appraisal Training

Recognizing bias in health research is crucial for evidence-based decision making. We worked with eight community groups to develop materials for nine modular, individualized critical appraisal workshops we conducted with 102 consumers (four workshops), 43 healthcare providers (three workshops), and 33 journalists (two workshops) in California. We presented workshops using a “cycle of bias” framework, and developed a toolbox of presentations, problem-based small group sessions, and skill-building materials to improve participants' ability to evaluate research for financial and other conflicts of interest, bias, validity, and applicability. Participant feedback indicated that the adaptability of the toolbox and our focus on bias were critical elements in the success of our workshops.     

体育组织营销赛事赞助研究

近年来,随着体育活动影响力的日益增长,对于体育活动的各类赞助,我国很多不同类别的知名厂商积极投入,特别是如果获得大型赛事或知名体育组织的认可,不仅能从侧面反映企业的实力,而且能更进一步提升企业产品的知名度和美誉度。因此,体育赛场也逐渐成为各类商家展示实力、较量品牌的竞技场。体育组织或赛事主办方要在科学发展观的指导下制定出相应的体育赛事赞助营销策略,如有针对性地选择赞助营销对象,制定个性化的赞助方案,积极培育赛事品牌,加强对体育赛事的宣传和推广,积极提高赞助回报的质量等。     

Worlding Miss World,Bangalore, 1996

This essay revisits the much-discussed swarm of protests surrounding the 1996 Miss World pageant in Bangalore, India. It suggests that behind the clamour of clashing opinions regarding the content of the pageant lay a deeper crisis, uninterrogated yet constantly palpable: the absence of a performative dispensation within which the then-nascent project of liberalisation could, paradoxically, be experienced as self-grounding. By organising its discussion around interviews with some of the people most directly involved in trying to manage the meaning of the event – through sponsorship, public relations, policing, and protest – the essay shows how a reconsideration of the pageant can help us understand the delicate relation between commercial publicity and sovereign authority in a globalising age.     

略论我国体育赞助市场营运策略

通过对体育赞助市场的分析,认为发展我国体育赞助市场的营运策略应以企业为中心,建立平等、高效的开发商市场,树立品牌意识,提高赞助品的质量,强化赞助行为的规范性,促进赞助回报率的提高,培养一支稳定的赞助骨干队伍,才能确保体育赞助市场稳定、快速、健康地发展.     

我国创业板的市场风险及其控制

创业板作为我国经济转型时期为具有高增长潜力的中小企业服务的资本市场,承担着调整国民经济结构的重任。目前我国创业板市场设立的条件已经成熟,然而其风险性也是不容忽视的。