How to keep Rosie the riveter from contracting VD: A case study of how U.S. social reformers used public relations during World War II

Much of public relations historiography on World War II focuses on the government uses of the function. This study fills a gap in the literature by exploring how a non-governmental organization called the American Social Hygiene Association (ASHA) used persuasion communication efforts to enlist the aid of management, labor, and local communities in the United States in the control of venereal disease (VD) rates. The case study advances a more diverse understanding of how activists have utilized public relations and found that the social reformers’ use of persuasive communications strategies and activities aligned with the view of public relations as the strategic and intentional participation in the social construction of meaning to achieve a planned outcome.     

A Grounded Theory of Sexual Minority Women and Transgender Individuals’ Social Justice Activism

Psychosocial benefits of activism include increased empowerment, social connectedness, and resilience. Yet sexual minority women (SMW) and transgender individuals with multiple oppressed statuses and identities are especially prone to oppression-based experiences, even within minority activist communities. This study sought to develop an empirical model to explain the diverse meanings of social justice activism situated in SMW and transgender individuals’ social identities, values, and experiences of oppression and privilege. Using a grounded theory design, 20 SMW and transgender individuals participated in initial, follow-up, and feedback interviews. The most frequent demographic identities were queer or bisexual, White, middle-class women with advanced degrees. The results indicated that social justice activism was intensely relational, replete with multiple benefits, yet rife with experiences of oppression from within and outside of activist communities. The empirically derived model shows the complexity of SMW and transgender individuals’ experiences, meanings, and benefits of social justice activism.     

Assessing Politicized Sexual Orientation Identity: Validating the Queer Consciousness Scale

Building on psychological theories of motivation for collective action, we introduce a new individual difference measure of queer consciousness, defined as a politicized collective identity around sexual orientation. The Queer Consciousness Scale (QCS) consists of 12 items measuring five aspects of a politicized queer identity: sense of common fate, power discontent, system blame, collective orientation, and cognitive centrality. In four samples of adult women and men of varied sexual orientations, the QCS showed good test-retest and Cronbach’s reliability and excellent known-groups and predictive validity. Specifically, the QCS was positively correlated with identification as a member of the LGBTQ community, political liberalism, personal political salience, and LGBTQ activism and negatively correlated with right-wing authoritarianism and social dominance orientation. QCS mediated relationships between several individual difference variables and gay rights activism and can be used with both LGBTQ people and allies.     

One Woman's Life Journey

Abstract

This qualitative study examines the life history of an 80 year old woman grassroots peace activist through the lens of spirituality (Borysenko, 1996; Canda & Furman, 1999) and relational theory (Belenky, Clinch, Goldberger, Tarule, 1986; Covington & Surrey, 1997). Using a case study design and multiple data sources, the major psychological, social, and historical events of her life were reviewed. Major theoretical themes that emerged from the interview are described. These findings provide useful insights about how the quest for inner peace and spirituality motivates and sustains community activism, an area critical to social workers who use peaceful diplomacy to organize efforts for social justice outcomes.     

浅议英国政治文化的形成发展与本质特点——保守主义与激进主义的融合

独特的英国发展模式孕育出特有的政治文化。通过对英国政治文化的形成与发展过程进行深入分析,可以发现其特点是二元主义的和谐变奏,本质是一种保守主义与激进主义、科学理性与宗教哲学、贵族精神与公民精神相矛盾、相融合的产物。因此,英国政治文化与我们熟悉的斗争哲学、极端作风形成强烈反差,给我们一些有益的启示。     

机构股东积极主义发展中存在的主要争论

20世纪 80年代以来 ,机构股东积极主义得到了很大的发展 ,而其发展不仅成为理论研究和公司治理实践的热点问题 ,而且也引起了非常广泛的争论。这些争论主要体现在机构投资者是否应该参与公司治理、机构积极主义行为是否能改善公司治理、应以什么方式参与公司治理三个方面。本文根据机构股东积极主义的发展 ,对这些争论进行了评价和分析 ,并对我国实践的启示进行分析     

Interdisciplinary bar for the public interest: What CSR and NGO frameworks contribute to the public relations of British and European activists

This paper outlines the ways in which various literatures and exemplary organizations (Business for Social Responsibility, the Global Alliance for Public Relations and Communication Management, and the Global Compact) define, set principles, and provide frameworks for corporate social responsibility (CSR). It also explores British broadcasters’ accountability mechanisms and the extent to which U.K. broadcasting activist NGOs view them as adequate CSR. The activists studied were six British broadcasting-centered and Scottish cultural NGOs that lobby in the EU and at home. The data suggested that these activists’ public relations has pro-social, pro-democratic effects and that the CSR/NGO literatures and organizational frameworks provided may enable broadcasting activists and targets to more effectively pursue CSR.     

Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering

This paper argues that carnivalesque protest comprises a particular genre of activist public relations which articulates conflict with, and resistance to, dominant discourses on controversial issues. A case study of the New Zealand group Mothers Against Genetic Engineering illustrates how the carnivalesque, by promoting community relationships and influencing public opinion through values of affect, can open up new spaces for public dialogue about social issues. It is argued that carnivalesque protest challenges the notion that collaboration should be a core professional value of public relations practice.     

The power of activist networks in the mass self-communication era: A triangulation study of the impact of WikiLeaks on the stock value of Bank of America

This case study examines a confrontation between WikiLeaks and Bank of America (BOA). Drawing upon Castells’ concept of mass self-communication and the cocreational approach to public relations, a triangulation of social network analysis and event study method allows this project to capture the structure of WikiLeaks’ global network and to document how the activist network affected BOA's stock value. The analysis reveals that WikiLeaks emerged as the center of a global mass self-communication network consisting of a diverse group of members, such as social media sites and mass media outlets. The study offers implications for a re-conceptualization of the role of activism in public relations.     

Middle‐Class Political Activism and Middle‐Class Advantage in Relation to Public Services: A Realist Synthesis of the Evidence Base

Since the late 1960s social policy scholarship has been concerned with the distribution of the resources or benefits across social gradients. This article presents a review of the literature on one mechanism by which inequity might be produced – activism by middle‐class service‐users enabling them to capture a disproportionate share of resources. The review used the methodology of realist synthesis to bring together evidence from the UK, the USA and Scandinavian countries over the past 30 years. The aim was to construct a ‘middle‐theory’ to understand how and in which contexts collective and individual activity by middle‐class service‐users might produce inequitable resource allocation or rationing decisions that disproportionately benefit middle‐class service‐users. The article identifies four causal theories which nuance the view that it is the ‘sharp elbows’ of the middle‐classes which confer advantage on this group. It shows how advantage accrues via the interplay between service‐users, providers and the broader policy and social context.