Kenya's tourist industry and global production networks: gender,race and inequality

In this article, I consider the position of gender and race in the tourism global production network in Kenya. To address a gap in scholarship on global production networks, I explore the racial and gender characteristics evident in functionally upgraded national tour operators and socially upgraded workers and community members around the Maasai Mara National Reserve. The main findings address the relation of race and gender to disarticulation practices identified in ‘societal’, ‘network’ and ‘territorial’ forms of embeddedness supported by racial and gender representations of skill capabilities and tourist desires. These practices and representations support a production network symbolized by whites, Kenyan‐Asians and expatriates in the highest value segments and jobs, and indigenous African, Maasai and female workers in the lowest value positions. The findings highlight how disarticulation in economic and social upgrading is a gendered and racial process that perpetuates social difference and hierarchy.     

Limits to expansion: transnational corporations and territorial embeddedness in the Japanese temporary staffing market

Recent changes to employment legislation have combined with shifting macro‐economic conditions to drive dramatic growth in Japan's temporary staffing industry. Leading transnational staffing agencies have sought to capitalize on this growth as part of their wider globalization strategies but have faced substantial challenges both in entering the market and in their subsequent attempts at expansion. In this article, we explore the ways in which the particularities of the Japanese host market regulatory and institutional environment combine with the inherent characteristics of the temporary staffing business model to challenge the expansionary strategies of these firms. We argue that while transnational firms have sought to adapt their business practices and strategies to the Japanese case, the attributes of the Japanese staffing market mean they have been unable to make significant inroads into the dominant market shares held by their domestic rivals.     

Social embeddedness in a harmonized Europe: the social networks of European migrants with a native partner in Belgium and the Netherlands

Although intra‐European migration is often considered relatively easy to realize given European citizens' right to freedom of movement, settlement in another European country can still be experienced as socially disruptive. Insights in the insertion processes of European migrants, nevertheless, remain rather scarce. In this study, we analyse the social networks of European nationals with a native partner in Belgium and the Netherlands. The analysis is based on survey data from the EUMARR project (n = 576). First, we study the size and composition of European migrants' local family and friendship networks, and the frequency of contact with these networks. Second, we connect intra‐EU movers' insertion routes to investments in transnational networks in their home country. The results reveal how size, composition and contact with the local and transnational network change over time. Children help to maintain contact with both the local and transnational family network and form a bridge for parents to meet own friends in the host country. Moreover, having own friends and own family around matters for contact frequency with the local networks.     

‘This is Our City’: branding football and local embeddedness

In 2005, with a view to cultivating the loyalties of local supporters rather than attracting new support, Manchester City Football Club launched its Our City branding campaign. The campaign suggests that ‘real’ Mancunians support City and not local rivals like Manchester United, which it implicitly conceives of as a global, non‐local, corporate entity. By building on established fan culture and the myths surrounding the local and the global, City is portrayed as ‘authentic’, ‘cool’ and rooted in a traditional ‘working‐class community’. Contending that football is a revealing field in which to explore contemporary formations of identity, in this article we critically explore the relationship between branding, place and identity. We describe the campaign, explore the myths with which the Our City campaign is aligned and discuss the embedded contexts that constrain the global branding of football.     

Organization Community Embeddedness: The Social Impact of Enterprise Restructuring in the Post-Communist Czech Republic

The aim of this paper is to examine the impactof the enterprise restructuring process, which hastypified the experience of post-communist industry, onlocal communities. It is argued that restructuring has had differential impacts on communities,and one key factor in making this judgment is the natureof the enterprise community relationship inherited fromthe former state socialist regime. Conceptually, this relationship can be understood in terms ofthe social and institutional embeddedness of theenterprise in its local community. The paper draws uponresearch into three large former state enterprises in the now Czech Republic in order to examinethe effects of different degrees of embeddedness on theimpact of restructuring decisions to reduce enterpriseoverstaffing, and to unburden the enterprise of its social and welfare assets andactivities.