电视新闻采访中出镜记者应注意的几个问题

电视新闻采访中常常需要记者出镜,出镜记者的提问和现场表现在一定程度上会决定一个新闻节目的成败。作为一个电视新闻的采访记者应该具备如下的职业素养:1.要有对新闻现场的判断能力;2.要有对自身情感的把握能力;3.摆正记者和被采访对象之间的关系;4.做好前期准备,提问有地放矢;5.倾听和引导,让采访双方达到互动。     

Do public relations practitioners perceptually share ingroup affiliation with journalists?

Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions when seeing their roles in action. Inspired by frameworks of social identity theory, intergroup deception, and the black sheep effect, we test how public relations practitioners and journalists respond to a crisis communication media interview. In our experiment, a company spokesperson either answers questions or engages in stereotypical “spin,” which journalists historically consider one of the most offensive public relations strategies. Results indicate that public relations practitioners align with journalists in their perceptions of a spokesperson’s trustworthiness and the organization’s trustworthiness across treatment conditions. Practitioners also manifest the black sheep effect, disliking their group representative engaging in deception. Furthermore, we explore whether the effects on perceptions of trustworthiness are moderated by psychological identification with their respective industry. Discussion concerns the theoretical and practical ramifications of the groups sharing ingroup affiliation, contrary to prevailing notions of acrimony.     

The impact of newsroom changes and the rise of social media on the practice of media relations

Recent changes in American media have resulted in direct impacts on the work of PR professionals, from newsroom reductions in traditional media outlets to the rise of social media. This study examines changes in the media relations dynamic with qualitative, in-depth interviews from 12 PR professionals in a medium, eastern U.S. city. Findings include PR professionals doing less traditional media relations, mostly attributable to downsized newsrooms, and frustration with the resulting dearth of institutional knowledge, influx of young, inexperienced reporters, and shallow stories. While participants see opportunities to inject unfiltered messages in media, overall they value reporter relationships and using social media in communication with them and in their job. Although new media are seen as one more task on an already very full PR plate, participants acknowledge their importance and growing relevance. Overall, PR professionals see their and the industry's future including both traditional and new media.     

国民政府对陪都外国记者的态度

抗日战争时期,国民政府对陪都外国记者既倚重,又掣肘,结果自然是“瓜”、“豆”俱获,其虚弱本质暴露无遗。     

How do journalists leverage Twitter? Expressive and consumptive use of Twitter

This study examined factors that affect journalists’ Twitter use behaviors based on the framework of the theory of planned behavior (TPB). A survey of Korean journalists supported that TPB is a useful theoretical framework for understanding journalists’ Twitter use behaviors. This study found that three TPB variables – positive attitudes, subjective norm, and perceived behavioral control – are positively associated with journalists’ general Twitter use (i.e., time spent using Twitter). More importantly, beyond looking at journalists’ general Twitter use, this study expands the literature by distinguishing between expressive Twitter use (e.g., tweeting messages) and consumptive Twitter use (e.g., reading others’ tweets). Results showed that journalists’ attitudes, subjective norms, and perceived behavioral controls were associated differently depending on patterns of expressive and consumptive Twitter usage. Given the role of professional journalists in society, their ways of using Twitter may have a profound impact on the ecology of journalism. Contributing to the literature of the theory of planned behavior by extending its explanatory power to professional journalists’ Twitter usage, the results of this study suggest that future research on journalists’ Twitter use should pay more attention to how Twitter is employed within the journalistic context.     

电视新闻采访中出镜记者应注意的几个问题

电视新闻采访中常常需要记者出镜,出镜记者的提问和现场表现在一定程度上会决定一个新闻节目的成败。作为一个电视新闻的采访记者应该具备如下的职业素养:1.要有对新闻现场的判断能力;2.要有对自身情感的把握能力;3.摆正记者和被采访对象之间的关系;4.做好前期准备,提问有地放矢;5.倾听和引导,让采访双方达到互动。     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.     

Malaysian journalists’ perceptions on the role of the media

In this study, the authors examined the perception of Malaysian journalists with regard to the role of the media in Malaysian civil society. A total of 182 journalists participated in the study via self-administered survey questionnaires. Results revealed that Malaysian journalists have mixed views on the role of the media in the Malaysian media environment, which is highly regulated by the government. They are highly supportive of the role of the media as “interpreter”, “disseminator”, “analytical-objective”, “mobilizer” compared to the role of media as “watchdog”, in support of the argument that the country's socio-political environment shapes media environment, which in turn influences how journalists conceive their roles. Education and training background and years in journalism have no significant influence on their views concerning the importance of the role of the media. Implications of these findings are discussed in this study.     

‘The Machine that Creates Slovenians’: The Role of Slovenian Public Broadcasting in Re-affirming and Re-inventing the Slovenian National Identity

This article illustrates how Slovenian national public television came to serve as a central site of contention where fundamental issues of identity, politics and national culture were challenged, negotiated and defined. The Slovenian case offers an interesting laboratory for an analysis of the role of journalism in creating and asserting a particular version of national identity. This article explores how Slovenian television's elites (journalists, editors and officials) articulate the importance of public television as the ‘machine that creates Slovenians’. Based on an analysis of roughly twelve interviews with journalists of Slovenian national television, I argue that one of the most important cultural and political institutions in the creation, maintenance and reinforcement of Slovenian national identity was, and continues to be, national public television.