Stewardship,credibility and political communications: A content analysis of the 2016 election

Public participation in the democratic process and trust in elected leaders are both declining. Drawing on research from the fields of public relations and communications, this content analysis examines political communication through the lens of credibility and stewardship, both concepts central to predicting favorable relationship maintenance outcomes. In this analysis of all presidential, Senate and congressional candidates in the 2016 election, findings indicated that candidates more commonly communicate ways to provide support for the campaign (relationship nurturing), than demonstrating that they are worthy of being entrusted by the public. In addition, candidates’ communication primarily centered on the candidate being a credible source, neglecting other strategies for demonstrating credibility (digital and content). While there were no significant differences by party affiliation, incumbents and presidential candidates were more likely to communicate some forms of stewardship and credibility.     

Understanding the donor experience: Applying stewardship theory to higher education donors

This study sought to discover how stewardship strategies and involvement impact organization-public relationship (OPR) outcomes for higher education donors at three different levels of giving. The first study to compare annual donors, major gift donors with one endowment, and major gift donors with two or more endowments suggests that each donor type experiences stewardship and OPR differently. Specifically, as donors deepen their giving relationship with an institution, they experience stewardship and OPR outcomes more positively. Additionally, involvement only slightly contributes to this relationship between stewardship and OPR outcomes. Findings also reveal that stewardship may include only three strategies, including a new concept called respect. Implications for fundraising practice and theory are made.     

FSC在我国的发展现状与趋势分析

以我国通过FSC森林认证的18家森林经营单位和874家林产品企业为研究对象,分析了FSC森林经营认证和产销监管链认证在我国的发展现状、存在的主要问题,并提出了相应的解决办法。同时对FSC认证今后在我国的发展趋势进行了预测,以期为广大学者研究森林认证在我国的影响和发展提供一定参考。     

Stewardship as process: A paradox perspective

Long-term stewardship is usually represented as a stable structural condition and portrayed as a source of competitive advantage to firms (including family businesses) that use it as a mode of governance. Less is known about how organizations engage with stewardship as a process. We embrace a process approach to report a case study about the unfolding of stewardship in a multi-business family group. We conclude that stewardship is a process marked by critical tensions and paradoxes; by exploring the nature of these we uncover further dimensions and responses to the paradoxes of stewardship.     

Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders

Although Kelly's (2001) stewardship strategies have been discussed conceptually in public relations literature, they have not been examined through scholarly inquiry outside the fundraising realm despite repeated suggestions in relationship management literature. Through content analysis of the Fortune 100 organizations’ websites, this study examines how the four stewardship strategies are used by for-profit corporations. Results indicate that the current conceptualization of stewardship strategies for virtual behavior may be a better representation of relationship cultivation strategies than relying on the adaptation of interpersonal communication strategies to organizations.     

代理理论和乘务员理论的整合:论公司治理实践

代理理论和乘务员理论从不同研究角度,提出了各自的认知假设和相应的公司治理策略,它们在解决公司治理实践问题过程中并非对立,而是相容的。公司治理实践问题解决的关键是综合运用多种理论提出的解决方案以权变地指导实践,而不是把实践加以分解去机械地套用理论所提供的解决方案。据此,本文通过整合代理理论和乘务员理论,从全新视角论述了公司治理实践问题。     

The link between strong public relationships and donor support

Based upon a mail survey completed by 275 donors of a non-profit organization, this study measured the association between perceptions of public relationships and donor support. A modified version of Hon and Grunig's [Hon, L. & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainsville, FL: Institute for Public Relations] relationship scale was used. Results of one-way analyses of variance indicate that strong public relationships are not related to amount donated, but they are associated with years of support, happiness to continue donating, and happiness to recommend others to donate.     

Measuring stewardship in public relations: A test exploring impact on the fundraising relationship

Though scholars have explored the impact symmetrical relationship maintenance strategies from interpersonal and marketing communication in public relations contexts, they have largely ignored stewardship. Explicated by Kelly [Kelly, K. S. (2001a). Stewardship: The fifth step in the public relations process. In R. L. Heath (Ed.), Handbook of public relations (pp. 279–289). Thousand Oaks, CA: Sage] as a core component of the ROPES process of public relations, the “S” or stewardship proposes four elements that foster relationship growth when incorporated into organization's strategic efforts. This study created original scales to measure the impact of reciprocity, responsibility, reporting, and relationship nurturing in the fundraising setting. Results indicate that donors favor these strategies, and path analysis demonstrates they have significant impact on how donors evaluate the nonprofit organization–donor relationship.     

Identifying the norms of professional practice: Reviewing PRSA's Silver Anvil award-winning campaigns

This study uses content analysis of 420 Public Relations Society of America Silver Anvil award-winning campaigns to assess how well the ROPES process of campaign management has been institutionalized into the public relations industry. By analyzing 42 years of award-winning campaigns, the research found notable trends in relation to the research practices, goal and objective planning, strategy design and implementation, campaign evaluation, and on-going efforts to cultivate relationships with stakeholders. These trends are discussed in relation to the continued struggles of public relations educators to professionalize the industry and move away from stereotypes as publicity seekers and special event planners.     

Do Employees boost opportunities to compete abroad? A longitudinal study of family and non-family firms

This study sheds light on the contingent effect that employee human capital may have on the relationship between family involvement and internationalisation via exporting —both in terms of entry mode (how to export) and degree (how much to export). We formulate several hypotheses by drawing mainly on arguments from the resource-based view and stewardship theory. The empirical setting is a large sample of Spanish manufacturing firms (family and non-family) operating between 1991 and 2016. Our results reveal that the positive (negative) relationship between family involvement and export intensity (direct exporting) is boosted (mitigated) at higher levels of employee human capital. Our findings thus provide statistical support for a positive and significant contingent approach to the effect human capital has on the connection between family involvement and internationalisation.