Sensorial Place-Making in Ethnic Minority Areas: The Consumption of Forest Puer Tea in Contemporary China

This article examines sensorial place-making through analysing the taste and other sensory experiences of forest Puer tea in its consumption among the urban middle class in mainland China. In the process of creating the ‘terroir’ of forest Puer tea, sensorial experience has been frequently linked to its place of origin. I argue that ethnic minorities who cultivate the tea play a vital part in the imagination of the tea's terroir. Trips by consumers to the mountains where the tea is cultivated, which aim at facilitating a ‘full experience’ of the tea and its culture, have generated a special pattern of interactions between the urban middle class who consume the tea and the ethnic minorities who cultivate it. The consumption of Puer tea, which brings about social imaginary and transcendent economic value, has become a driving force for producing the locality of ethnic minority areas.     

Maps,markets and Merlot: The making of an antipodean wine appellation

Rural places acquire value in different ways and geographers have adopted a range of approaches to understand the way value is created in land and place. This paper analyses the case of the Gimblett Gravels wine district in Hawke's Bay, New Zealand. This district has been transformed over the space of 20 years from a peri-urban wasteland to, now, one of the most sought-after and expensive winegrowing areas in the country. In this process of revaluation, several forces were evident. There was an economic–environmental process, by which grape growers and winemakers learned that the district possessed the ability to produce consistent harvests of high quality red grapes and, consequently, land was purchased at ever-increasing rates. There was then a deliberate attempt to ‘construct’ the Gimblett Gravels district in the market place, the result of concerted co-operative action by winegrowers in the district to promote the idea of a Gimblett Gravels terroir in a registered trademark. Finally, we can see that the revaluation of the district has also been related to the wider social acceptance of wine as a fashionable commodity. These processes have occurred in a virtual legislative vacuum in New Zealand regarding the protection and regulation of geographical indicators, though this may soon change. Thus, to understand the value of place, it is argued that we need a multi-faceted approach that incorporates environmental and economic processes alongside political regulation and social construction.