博客广告发展趋势及其价值分析

近年来个人博客数量以几何基数增长,但从个人博客上发布的广告来看,博客广告还只是停留在把传统的网络广告搬到博客的初级阶段。随着博客技术的发展以及博客网站在博客广告领域的不断前进,其不断优化的功能将给广告主提供更好的平台。当广告朝着＂窄告＂发展,当博客朝着＂圈子＂方向发展,二者必将在某个领域找到契合点,从而提升博客作为广告载体的价值。     

Who Is to Blame?

We present the results of a content analysis of communications related to the act of terrorism at Domodedovo airport. They show that mass media plays a significant role as a source of factual, undigested information. The theoretical value of the results is that they show a significant number of cases where an actor is accused with no reference to his actions or nonactions. The range of types of complicity in terrorist activity was substantial.     

Global narratives of fatherhood. Fathering and masculinity on the Internet

There is currently an increasing amount of research on online fatherhood. In this article, we have used international blogs as our empirical data, in order to investigate and create an in-depth picture of fatherhood as it is expressed in various men’s stories about their everyday lives. Three distinct conceptions of fatherhood and masculinity emerge. The first of these positions could be described as a nostalgic position in relation to hegemonic masculinity. The second position is referred to here as complicity. This position indicates a changing landscape of fatherhood and family politics, moving towards gender-equal conditions. Thirdly, we have an inclusive position that reflects a gender-neutral position, and are understood less in terms of masculinity, heteronormativity and gender-divided responsibilities.     

Foodwork as re-articulation of women's in/visible work: A study of food allergy blogs

This paper advances our understanding of foodwork as the organization of women's work and racialized, gendered, and classed inequalities in the provisioning, preparation, and consumption of food. Drawing on notions of the in/visibility of women's work, I conceptualize foodwork as the articulation of visible and invisible women's work in the social organization of everyday food practices. The analysis of three blogs, written by women with, or mothers of children with, food allergies, provides a glimpse into the everyday living with food allergy. The investigation of the actual practices of allergy foodwork shows that they are interactive and intersectional patterns of work and make everyday life possible. The paper maps directions for research to explore how foodwork could be organized differently starting from the transformative potential of everyday food practices, blogs, and food allergy.     

校园博客中的知识价值链分析

博客的低成本、高互联性成为学校进行知识管理的理想工具。运用博客进行知识管理的活动形成了一条知识价值链。知识从输入端进入,经过一系列加工、传递,最后从输出端输出,其间知识的价值得到了巨大增值。分析并优化这条价值链可以帮助各类学校提高知识生产效率,为社会创造更多的精神财富,并进一步将知识转化为实际生产力,为社会创造更多的社会财富。文章运用知识价值链理论,分析了运用校园博客进行知识管理的活动,对在知识管理活动中形成的价值链进行了分析和描述,并认为强调目标意识、不定期激活知识和绘制知识地图可以优化知识价值链,从而产生更大的精神和物质效益。     

政务微博、草根微博与传统媒体新闻传播融合研究——基于宁波的实践

政务微博、草根微博与传统媒体新闻传播的互动融合,为新媒体背景下社会管理和新闻传播创新提供新的模式。研究立足宁波的实践与探索,在分析其现状、问题的基础上,指出推进三大微博主体融合的路径为:地方政府应有经营政务微博的理念及制度保障、政务微博要善于利用微博设置议题、传统媒体的融合报道要积极探索新的传播方式、微博信用制度建设等。     

The feminine style,the male influence,and the paradox of gendered political blogspace

This article explores gender differences in political communication among blogging politicians. The article sets out to explore two baseline questions: (1) Are distinct gendered ‘blogstyles’ to be found among political representatives? and (2) How do gender and gendered blogstyles interplay and affect the impact of political blogs? The empirical study draws on a survey targeting blogging politicians in Sweden (N?=?523). The analysis identifies substantial differences in how female and male politicians communicate in the blogosphere as well as the outcomes in terms of feedback and impact. Female politicians, to a greater degree than their male counterparts, utilize blogging for the purpose of fostering a stronger connection with their readers as well as to enquire about ideas and policy perspectives. This strategy seems to be successful for fostering qualitative feedback from readers; yet, female bloggers have far less impact than their male colleges. We discuss two potential understandings of these results: relating to gender stereotypes and the network power structure of the blogosphere.     

SPLOGS AND ABANDONED BLOGS: The perils of sampling bloggers and their blogs

In this paper the authors explore the problems inherent with sampling bloggers and their blogs, specifically several factors unique to these populations: spam blogs, abandoned blogs, access-restricted blogs, and non-traditional blogs. Reviewing 24 blogging studies, they focus on the four strategies that researchers have employed to sample bloggers and blogs on the Internet: self-selected and convenience samples, sampling through blog hosts, sampling with the assistance of blog aggregators or indexing websites, and sampling from ready-published lists of blogs. They look closely at the practicality of such methods and discuss their tradeoffs. They then examine several techniques that researchers utilize to sample elusive, networked and rare populations in an offline context, emphasizing how they can be applied to sampling bloggers and blogs. In conclusion, they propose that these suggestions be applied to sampling methodologies concerning other Internet-based communities.