"活"在非马非驴中--论新闻表现形式创新

传统的新闻写作形式从产生、发展、形成与延续至今已有百多年 ,在全球进入信息时代的今天 ,传统的新闻模式已适应不了信息大流量对表现形式的需要 ,它必须与时俱进 ,进行创新。文章系统地论述了时代变迁对新闻表现形式的客观要求 ,构画了新闻形式创新的基本轮廓     

现代新闻学的创始人——戈公振论

戈公振是中国现代新闻学的创始人与泰斗,他是新闻事业的践行者,中国新闻学的早期研究者,新闻业史研究的拓荒者,新闻教育的倡导者,资产阶级新闻观点的批判者,新闻广告的推介者,新闻职业化的实践者,为中国现代新闻事业的发展作出了重要的历史贡献。     

试论新闻英语的文体学特点

本文根据作者讲授《英美报刊选读》的一些经验体会 ,讨论了新闻英语的文体学特点 ,包括新闻与新闻英语的定义、新闻报道的篇章结构、新闻英语词汇特征、新闻英语的语法特征等。     

Security branding and digital narrations. Security issues representation on Twitter

In the contemporary multicentric world, sovereign states have to manage carefully the construction of their image, defining their role and aspirations. With the re-definition of the state centric politics, stories become relevant: communication is a form of power, and networked forms of communication are becoming progressively a way to conquer the transnational public spheres. Through strategic narratives of foreign politics, states try to set up the ‘tales’ of international affairs and foreign strategies, to suggest a world vision, a causal interpretation, determining frames that affect transnational actors’ position in the international environment. Sovereign states develop these kind of frame using tools and theories referred to the commercial branding tradition to promote and support their own policies and identity. We decided to investigate how that process is made through information diffusion on digital platforms.

In this work, it has been analyzed the content presented through Twitter posts by the Foreign Ministries accounts of four different States dissimilar for geopolitical positioning and security concerns (USA; Israel; France; Sweden), for a period of three months (9/1/2015-11/30/2015); leading to the identification of different models and characteristic patterns of self-representation.

The thematic content analysis, based on the identification of macrocategories and micro-issues, has led to the identification of different models and characteristic patterns of self-representation, determined by domestic vicissitudes, and has shown some regularities, caused by the branding vocation of autobiographical online contents.     

基于伯克认同理论的品牌命名研究

品牌名称的恰当与否影响消费者的购买行为,关系到企业品牌文化形象。以西方修辞学为切入点,在伯克认同理论的基础上,探讨品牌命名认同建构的必要性,设计品牌名称的认同方式。通过分析品牌命名与消费者、目标市场的认同实现途径,以期推动企业品牌文化建设。     

导语及主体的阅读与理解——新闻英语导语和新闻术语的特点

对新闻英语的阅读与理解,“新闻文体”是其最大的语境。导语在新闻英语中占有重要的地位,对其能否进行正确的阅读与理解,是读者能否准确把握整篇新闻内容的一个关键所在,掌握导语的种类与特点,是正确阅读与理解的新闻英语重要方法和技巧;同时,新闻正文中有许多与其它语篇不同的新闻术语存在,在语境掌握它们,亦有助于对整篇新闻的阅读与理解。     

英语中名词性间接回指的认知语义解析

根据兰盖克的认知语法,英语中名词性间接回指的语义本质是基体—侧重有机结合体。名词性间接回指含有两个基本构成元素,即先行项和名词性回指项,但二者不共指。回指项的语义预设了先行项的意义,先行项的语义就成为名词性间接回指的基体。分析不同类型的名词性间接回指的语义特征,并指出名词性间接回指的语义是存在于认知主体大脑中的心理实体,它必然受到认知主体的认知域的限制,所以名词性间接回指的解读存在一定的个体差异性。     

On ‘flip‐flopping’: Branded stance‐taking in U.S. electoral politics1

This article examines stance in U.S. political discourse, taking as its empirical point of departure Democratic candidate John Kerry's epistemic stance‐taking in the televised 2004 presidential debates. Kerry's stance‐taking is shown to help display the characterological attribute of ‘conviction’ and serve as a rejoinder to critics who had branded him as a ‘flip‐flopper.’ His stance‐taking is thus not primarily ‘to’ or ‘for’ copresent interactants, but is largely interdiscursive in character. ‘Conviction’ and its opposite, ‘flip‐flopping,’ suggest further how stance‐taking itself has been an object of typification in the agonistic dynamics of candidate branding and counter‐branding. In moving from epistemic stance‐taking in discourse to models of the stance‐taker as a social type, this article addresses questions about the units and levels of analysis needed to study stance in contemporary political discourse.     

Embedded journalism: constructing romanticized images of China by US journalists in the 1970s

This case study examines the memoirs of American correspondents who were “embedded” within official delegations during the course of the US–China rapprochement in the early and mid-1970s. We seek to analyze how short-term visiting journalists arrived at their romanticized portrayals of Maoist China – when it was going through the chaos of the Cultural Revolution – and how the embedding journalistic practice served to facilitate foreign policy ventures orchestrated by both governments. We conclude that this romantic wave of media portrayal was entwined with journalistic preconceptions and a high level of dependency upon local fixers. Furthermore, we use discourse analysis to identify three “ideological packages” in their interpretation of the “new China” and its Cultural Revolution: material progress through self-reliance; a sense of purpose and morality; and equality.     

中共新闻舆论监督观的历史生成与现实取向

中国共产党的新闻舆论监督观有其深刻的理论和实践渊源。从“批评和自我批评”到“舆论监督”的话语转换过程,清晰地显示了中共新闻舆论监督观的形成轨迹。对这一轨迹的描述,是准确把握中共新闻舆论监督观内涵及特征的有效途径。我国近十多年来的新闻实践表明,中国共产党的新闻舆论监督观有着明确的现实价值取向,这一方面受制于它的历史生成过程,另一方面也是特定时代情境要求的结果。