Male dominance and sexism on YouTube: results of three content analyses

This study conceptually and empirically extends a study by Wotanis and McMillan in which the authors claimed that female video producers are underrepresented on YouTube and receive much more negative (including hostile and sexist) feedback than male YouTubers. Using quantitative content analysis, this study supported the claim of female underrepresentation. Among the top 100 most subscribed YouTube channels in nine different countries (N = 900 channels), with a statistically significant proportion of only 25%, female video producers were strongly underrepresented. Additionally, a second content analysis of N = 2,400 video comments directly replicated the original study’s main quantitative results. This analysis confirmed that the popular female US comedy YouTuber Jenna Mourey (“JennaMarbles”) received much more negative (including hostile and sexist) feedback than her male counterpart Ryan Higa (“nigahiga”). However, a third content analysis of N = 6,000 video comments from five other pairs of comparable comedy YouTubers did not reveal that women’s videos generally attract a larger number of negative video comments. Possibly, women attract more negative comments only if they display their sexuality (like Jenna Mourey) or address feminist topics, but not if they conform to gender role expectations. Future research directions and practical implications are discussed.     

Rape culture,misogyny, and urban anxiety in NH10 and Pink

One of the most pervasive aspects of Delhi’s post-liberalization psychopathology has been everyday violence against women. The city’s rape culture was given an exceptionally sharp global focus after the horrific gang rape of Jyoti Singh on December 16, 2012. Recent Hindi cinema has begun to engage with some aspects of the capital’s misogynist urban ethos. In this paper, I look at how the Delhi subgenre of the “multiplex film” has engaged with rape culture, misogyny, and urban anxiety through a close textual and discursive analysis of two recent films—NH10 (Navdeep Singh, 2015) and Pink (Aniruddha Roy Chowdhury, 2016). Specifically, I identify how the December 16 “trigger event” and Delhi’s notorious misogyny are finding newer modes of representation through the interplay of genre and exhibition space. In what ways do these films position and imagine the “multiplex viewer”? New engagements with the figure of the consuming middle-class woman and the public discourses that surround her sexual safety and navigation of space have taken a central position in understanding the present urban psychosis of the capital. I suggest that these films and the forms of spectatorial identification that they privilege are intricately linked to the gendered spatial politics of the multiplex.     

#iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea

This article explores feminist activism via the hashtag #iamafeminist on Twitter in South Korea. This hashtag became an important platform for feminist identification and activism against misogyny following its start in 2015 as a way to resist prevailing anti-feminist sentiment in Korea. In addition to opposing stigmas regarding identifying as a feminist, #iamafeminist affords an inclusive frame that can promote feminist identification by sharing personal motives for and stories about being a feminist. Although critics dismiss the potential of hashtag activism due to its ephemeral nature, I argue that #iamafeminist—which I call the “mother tag”—was able to persist for three months by continuing to connect with real-time gender issues and by initiating activism against misogyny both online and offline.     

Patriarchal capitalism with Chinese characteristics: gendered discourse of ‘Double Eleven’ shopping festival

In this article we consider the Double Eleven shopping festival as a major discursive site where the hegemony of what we call patriarchal capitalism with Chinese characteristics is articulated. The state, the market, the corporations and the media, both mainstream and social media, all played an important role in building up a national spending spree that is deeply embedded in the current class and gender structure of China. The phenomenon of Double Eleven emerged at a time when state capitalism has been overwriting socialist institutions, while patriarchal ideology being further intensified through consumerism. As a consequence, the intersectionality of class and gender becomes increasingly manifest in the Chinese society. We start with a brief overview of the trajectory of gender politics in China since 1949, with specific focus on how the socialist project of seeking gender equality was gradually replaced by the quest for ‘womanhood’ and ‘femininity’. We then discuss, using both secondary sources and our own analysis of news coverage of Double Eleven, why maintaining a high level of consumer demand is of crucial importance for the Chinese state and what the state’s role has been in configuring the hegemonic gender order. A brief section on ideology and discourse lays out the conceptual framework of our analysis. It is at the intersection of a dissipating socialist ethos, emerging economic stagnation and ascending consumerism that the sexist discourse in relation to Double Eleven proliferates, and this is the analytical focus of our empirical section. We elaborate on the theoretical implications of the empirical analysis before concluding.     

生态女性主义视角下的男权崇高匡谬

西方崇高概念本身带有男权偏见,而且倡导崇高论的两位主要理论家博克与康德都患有厌女症。从朗吉努斯到康德这一阶段关于崇高的理论历史表明了两个关键问题：一是男性的支配感和征服自然的胜利感,二是将女性贬入美的领域并排斥在崇高之外。很多批评家试图从女性主义视角出发匡正崇高,其评论产生了许多新术语：女性崇高、物质崇高、家庭崇高以及母性崇高。所有这些批评家都共同地趋向自然,而不是疏离自然,而且她们都拒绝卷入有支配性的智力行为。从生态女性主义批评反思崇高有助于我们重新思考当代环境写作,有助于我们拒斥摒弃康德的唯心主义,从而使之成为生态批评理论的新型工具。     

“Still Raped Over Here”: Gay Male Femininity and the Rewards of Camp Ambivalence in Richard Day’s Girls Will Be Girls

ABSTRACT

Girls Will Be Girls (GWBG) delivers a substantive queer-feminist critique of heteronormative animus toward women and gay men through jokes that weaponize that animus for insurgent purposes. The film’s rape and abortion jokes showcase the provocative notion that negative representations of femininity might be wielded strategically and, in fact, more resonantly because they resist recuperation by marginalizing normative hierarchies. GBWG’s enactment of gay male femininity deploys queer dissidence by ameliorating pain through mockery while emphasizing the costs of heteronormative and patriarchal inflictions. This essay offers a test case for a queer feminist politics—one that, without discarding the imperatives for and rewards of more materially grounded political work, mines the critical as well as affective affordances of rage, mockery, and indignity against heteronormativity’s arbitrary but still formidable injunctions. A queer feminist reading of camp denaturalizes heteronormativity with a potency that queer theory and feminist theory might harness yet more effectually in less divided collaboration.     

Sadistic scopophilia in contemporary rape culture: I Spit On Your Grave (2010) and the practice of “media rape”

This article revisits earlier theorisations of cinematic voyeurism and gender-based violence in considering the cross-media connections between cinema and non-consensual pornography online. In particular, it looks at how the remake of a significant rape-revenge film, I Spit On Your Grave (1978/2010), explores the role of technology in the perpetuation of female victimisation. By making a visible connection between the female character’s physical rape and the violation of her subjectivity performed through filming her without her consent, the film raises a larger social/media issue, which I call media rape. In offering a theorisation of this phenomenon, the article analyses the operation of the website creepshots.com, which distributes non-consensual photos of women. The comparison between these two texts promotes an understanding of the visual and discursive continuities between cinema and online spaces in relation to media rape and rape culture more generally. At a time when the distinction between the creators of and audiences for media content is less straightforward within the context of online media, sadistic scopophilia needs to be reconsidered in relation to medium specificity. Although it is already problematic in the cinematic context, when it extends to online media sadistic scopophilia becomes a human rights violation.     

Misogynistic cultural argument in parental alienation versus child sexual abuse cases

This article argues that major advances in parental alienation (PA) theory, since its inception as the Parental Alienation Syndrome (PAS), have not consistently been applied in custody litigation practice, because they do not serve advocacy needs; whereas, the misogynistic cultural argument in PAS, when relied on implicitly but not stated explicitly, can win cases. It first discusses advances in modern PA theory that eliminate misogyny. It then reviews feminist advances (1960s to 1980s) to show the threat to patriarchal power, and the fathers’ rights backlash, to explain their demand for legal redress. The hypothesis that a misogynistic cultural framework undermines evidence-based reasoning in child custody cases is supported with studies associating misogynistic beliefs with irrational thinking in multiple scientific areas, including child custody; and documents that show misogyny is a serious concern in the U.S. legal system. The article concludes by stating the need for evidence of misogynistic bias in custody decisions.     

"I Used to Think Women Were Weak": Orthodox Masculinity, Gender Segregation, and Sport

This article explores the cultural and structural forces that help influence the reproduction of sexist, misogynistic, and antifeminine attitudes among men in team sports. It first shows how the segregation of men into a homosocial environment limits their social contact with women and fosters an oppositional masculinity that influences the reproduction of orthodox views regarding women. However, this research also shows that when these same men compete in the gender-integrated sport of cheerleading, they positively reformulate their attitudes toward women. These findings therefore suggest that gender-integrating sports might potentially decrease some of the socionegative outcomes attributed to male team sport athletes, possibly including violence against women.     

性和爱的分离——性别（gender）视角的夏目漱石与村上春树比较研究

本文从分析明治时代“恋爱”一词的词源学角度入手,在解读夏目漱石和村上春树的相关文本基础上,指出两位作者由于时代背景的差异,对性描写的处理有所不同：前者还处于探索将“性”和“爱”结合起来的。近代恋爱”的过程中;而后者描写的是在高度资本主义发达时期,人们无法将“性”和“爱”完满结合的虚幻感。但两者根本的相同点在于无法将女性的性欲和男性的性欲同等看待,将“胜”和“爱”相分离。而这一点深刻体现了两位作者共同的“女性蔑视”倾向。