The sociolinguistics of late modern publics

This issue examines struggles over public discursive power in late modern society, understanding that late modern publics are characterized by a destabilization of formerly unmarked public authorities, in other words, an unsettling of standardized “voices from nowhere” (Gal & Woolard, 2001). The contributions to the issue illustrate traditional social and academic elites’ discursive reactions to such developments. In the introduction, we outline different theoretical frameworks of modern and late‐modern publics, identify factors that contribute to a destabilization of modern certainties of social public order, and argue that a weakening of traditional public norms not only implies emancipation but also, as the contributions to the issue demonstrate, may bring along new forms of public dominance. For the positioning of contemporary sociolinguistic theory and practice, we conclude that it is the crucial task of the current public moment to critically self‐engage with our own relations with, and ideologies of, the public. Dieses Themenheft befragt Strukturen öffentlicher Diskursmacht in spätmoderner Gesellschaft und zeigt auf, dass spätmoderne Öffentlichkeit durch eine Destabilisierung von vormals unmarkierten Autoritäten ist, in anderen Worten, von standardisierten “voices from nowhere” (Gal & Woolard, 2001). Die Beiträge illustrieren Reaktionen traditioneller sozialer und akademischer Eliten hierauf. In dieser Einleitung skizzieren wir verschiedene theoretische Zugänge zu moderner und spätmoderner Öffentlichkeit, identifizieren Faktoren, die zu einer Destabilisierung von sozialen Gewissheiten der Moderne beitragen und legen dar, dass eine Schwächung traditioneller öffentlichen Normen nicht nur soziale Emanzipation impliziert sondern, wie die Beiträge zu diesem Heft zeigen, auch neue Formen öffentlicher Dominanz hervorbringt. In Bezug auf zeitgenössische soziolinguistische Theorie und Praxis schlussfolgern wir daraus, dass es im aktuellen öffentlichen Kontext eine zentrale Aufgabe der Soziolinguistik ist, sich kritisch mit den eigenen Beziehungen zu und Ideologien von Öffentlichkeit befassen. Das Themenheft soll zu dieser Auseinandersetzung beitragen.     

The public life of white affects

The growing political power of racialized groups in white‐supremacist societies has unsettled the hegemonic position of whiteness. In the United States, this political shift has led to the linguistic repositioning of whiteness within public discourse as visible and vulnerable rather than unmarked and dominant; such repositioning operates as part of a larger strategy for maintaining white supremacy. Within white publics, which are simultaneously constituted through white public space, white public discourse, and white affects, those who are white‐identified linguistically engage in affective performances that reassert racial dominance by invoking claims of wounded whiteness. The article compares the affective strategies of white public discourse found, on the one hand, in ethnographic interviews with white youth in liberal educational spaces in California and, on the other hand, in the mediatized discourse of the US racist far right. The analysis identifies five affective discourse strategies deployed in the white public discourse of both groups: colormute racism; disavowals of racism; appropriations of diversity discourses; performances of white fragility; and claims of reverse racism. This shared set of discursive strategies is part of the larger convergence and mutual dependence of militant racism and mainstream racism in protecting all white people’s possessive investment in white supremacy.     

My life is a mess: self-deprecating relatability and collective identities in the memification of student issues

ABSTRACT

In this paper, we investigate memes about student issues. We consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discourse on higher education. The paper is based on content analysis of 179 posts in the public Facebook Group ‘Student Problem Memes’, combined with a nine-month media watch and a discussion workshop with 15 students. Through self-deprecating humour, students create an inverse attention economy of competitive one-downmanship, where the goal is to display humorous failure instead of perfect appearance. Our analysis shows that students use humour to express, share, and commiserate over daily struggles, but also that the problems related to work/study balance and mental health, are experienced as a persistent feature of student living. We also analyse limitations of meme-based publics, emphasizing processes of inclusion and exclusion through specific vernaculars of visual and discursive humour where issues related to gender, race, orientation, class, and ability are sidelined in favour of relatable humour.     

Homing blogs as ambivalent spaces for feminine agency

This article discusses a form of lifestyle blogging where women blog about their homes and everyday lives. In these homing blogs, self-representations are characteristically spatially demarcated within the private sphere of the home. As these repeated representations of women in their homes take place in the public space of the internet, homing blogs work towards naturalizing the home as a women’s sphere. Written and commented on mostly by other women, homing blogs represent a feminine form of self-expression and communication that functions as a discursive expression of ongoing social, economic, and cultural changes in affluent Western societies. In this article, Finnish versions of these homing blogs are analysed in the cultural and political context of contemporary Finland, and discussed as a form of intimate publics that reverses the gender politics of other historical, semi-public spaces for the exercise of women’s agency, such as the salon.     

Examining multiplicity and dynamics of publics’ crisis narratives with large-scale Twitter data

The new reality of networked publics on social media calls for crisis communication practitioners and researchers to understand the narratives generated by publics on social media during organizational crises. As social media publics possess diverse, unique characteristics and communicative needs during a crisis, they form interpretative communities and co-create various symbolic interpretations of the crisis. Extending the public-centric and narrative perspective to the context of social media crises, we examined what crisis narratives were constructed by social media publics (i.e., multiplicity) and how these narratives changed by crisis stages (i.e., dynamics). Using topic modelling based on large-scale Twitter data of the Chipotle E. coli crisis (N?=?40,610), we identified ten narratives subsumed under two themes (i.e., sharing-based and conversation-based) based on publics’ social constructions of their perceived risks and crisis experience. On the one hand, sharing-based narratives, heavily impacted by publics’ shared media coverage, reflected media crisis narratives and salient risk perceptions aligning with the news agenda. On the other hand, conversation-based narratives, fueled by publics’ opinion expression and emotional venting, demonstrated publics’ interpretations of their experience with the organization in the crisis with less salient but more diversified risk perceptions. Crisis managers are recommended to produce and deliver compelling narratives resonating with different groups of social media publics during crises.     

对加强高校公选课教学管理的思考

公共选修课是高校课程体系中的重要组成部分,但是在实际教学管理过程中存在着课程开设门数少,类别比例失衡、学生对公选课的重视程度不够、教师课堂管理不严、教学监控难以到位等方面的问题,通过对上述问题的深入分析,提出了转变思想观念,营造全校师生重视公选课的氛围、学校应加大投入,积极建设公选课的优秀课程、科学构建公共选修课课程体系、完善网络选课管理,加强对学生选课的指导、完善公共选修课教学质量监控体系等解决方法、措施,以确保公选课教学质量的进一步提高。     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

Who becomes an online activist and why: Understanding the publics in politicized consumer activism

This study draws attention to the emerging phenomenon of politicized consumer activism and uses public segmentation to identify the publics involved. The unique characteristics of politicized consumer activism (i.e., consumers acting for political rather than economic reasons and being driven by a political stance rather than morality or identity) render it distinct from other frameworks, such as self-interest-motivated consumer activism, political consumer activism, and consumer nationalism. To shed light on the participants involved in politicized consumer activism, the present study includes a public segmentation analysis of a case in a Chinese context. Building on the situational theory of publics (STP), this study incorporates three objective resources—economic, social, and cultural capital—as segmenting criteria. Data were collected by sending out self-administered questionnaires, resulting in 450 valid and complete questionnaires. A two-step cluster analysis identified three segments: the inactive unprivileged group (cluster 1), the moderate elites (cluster 2), and the active middle class (cluster 3). The degree of activism was lowest in cluster 1 and highest in cluster 3. The sociological significance of segmenting publics and the manifestation of the characteristics of politicized consumer activism through the segments are discussed.     

The influence of perceived shared risk in crisis communication: Elaborating the situational theory of publics

The study explored whether perceived shared experience with a media portrayal could influence various cognitions—such as concern, sense of personal involvement, and desire to learn more—that are important for behavior change. This research used the situational theory of publics in order to evaluate whether perceived shared risk is an antecedent to the factors leading to communication behavior. In general, the findings from this experiment supported the idea that shared risk experience with portrayals in news coverage has the potential to influence problem recognition, involvement recognition, and a new variable that combines information seeking and processing: that of information gaining.     

Dual modes of ‘Good will hunting’: Untangling the reputation and relationship correlations en route to foreign amity

The present study theorizes ways in which foreign publics’ different relationship building patterns are associated with the reputation of a host country and with the outcomes of those patterns, which yield positive behavioral intentions. The study first distinguished the reputational relationship group (i.e., those who lack firsthand experience with the host country) from the behavioral relationship group (i.e., those who have firsthand experience with the host country). Next, it further conceptualized and tested the structural paths that theoretically illustrate how reputation is built across these two different groups of foreign publics. Model testing results suggested that the two groups fit well with the respective models. The results imply that the puzzle of relationship’s and reputation’s causal influences on the formation of future behavior can be solved using differentiated communication strategies. An understanding of these two distinct processing models provides a new foundation for theory building in public relations and public diplomacy, as well as new ground for strategic relationship management with foreign publics.