Understanding Consumer Attitudes Toward Food Technologies in Canada |
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Authors: | Spencer Henson Mamane Annou John Cranfield Joanne Ryks |
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Institution: | 1. Department of Food, Agricultural, and Resource Economics, University of Guelph, Guelph, Ontario, Canada.;2. School of Engineering, University of Guelph, Guelph, Ontario, Canada. |
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Abstract: | This article reports a study on consumer attitudes to 21 food and nonfood technologies in Canada. The study involves repertory grid interviews with 36 food consumers, the data from which are analyzed using generalized Procrustes analysis. Results highlight the role of perceived risk and perceived benefit in determining the acceptability of the technologies, with individual technologies lying along a continuum between the two. For technology as a whole and the 21 specific technologies, the perceived risk and perceived benefit constructs were the dominant determinants of consumer acceptability. While perceptions of perceived risk and perceived benefit differed between individual respondents, there were very limited consistent relations with a range of sociodemographic variables. |
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Keywords: | Attitudes Canada perceived benefit perceived risk technology |
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