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Risky Business: Perceived Behavior of Local Scientists and Community Support for Their Research
Authors:Katherine A McComas  John C Besley  Zheng Yang
Institution:1. Department of Communication, Cornell University, Ithaca, NY, USA.;2. School of Journalism and Mass Communications, University of South Carolina, Columbia, SC, USA.
Abstract:Attracting new technologies to a region can mean significant economic growth, so understanding why some communities may not favor becoming “the next Silicon Valley” merits consideration. This study investigates the relationship among the perceived behavior of local scientists and community members' attitudes toward their research. Drawing on theories from organizational justice, it hypothesizes that when local residents consider scientists as more just in their behavior, they will also have more favorable attitudes toward the scientists and their research. Just, in this sense, refers to whether scientists are perceived as fair in terms of outcomes, procedures, interpersonal treatment, and explanations in their dealings with the community. Favorable attitudes are measured in terms of concern about new technologies and satisfaction with research. Data were collected via a mail survey of residents in two upstate New York counties (N= 1,306) that host substantial technology research facilities. Controlling for demographics, media use, basic science knowledge, and technology awareness, the results show that distributive justice (i.e., fairness of outcomes) had a consistent, negative relationship with technology concern. In comparison, all four justice variables were positively related with research satisfaction. The findings suggest that the perceived behavior of local scientists may indeed impact community support for their research.
Keywords:Biotechnology  fairness  gene therapy  justice  media use  nanotechnology
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