Abstract: | This paper presents an analysis of comments written on signature square panels of the NAMES Project AIDS Memorial Quilt. In our paper we explore how collective memory regarding AIDS deaths emerges from conflict among members of vernacular, mainstream and official culture. The cultural contest waged over how individuals who have died from AIDS-related illnesses will be remembered in society fits within the realm of the sociology of collective memory. Visitor responses to the Quilt illustrate that as a form of commemoration the Quilt is interpreted as a therapeutic device and a political tool. Like other memorials, especially those for which there is social disdain or conflict (e.g., the Vietnam Veteran's Memorial), signature square comments provide an alternative conception of public memory. The fact that the Quilt is used to symbolically commemorate the dead, providing an outlet for collective grieving and inspiring social action, is what makes it an important sociological phenomenon. In our paper we put forward a conception of the politics of collective memory that extends previous work in this area. In doing so this paper contributes to an emerging understanding of public commemoration and to the debate over how different segments of society are to be remembered. |