| 顾客满意度是市场营销的新追求 |
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| 引用本文： | 张大成. 顾客满意度是市场营销的新追求[J]. 辽宁工程技术大学学报(社会科学版), 2001, 3(4): 37-39 |
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| 作者姓名： | 张大成 |
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| 作者单位： | 河北职业技术师范学院,经贸系,河北,秦皇岛,066004 |
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| 摘 要： | 企业越来越注重顾客满意度，因为顾客满意度决定顾客忠诚度，顾客追求最高顾客让渡价值，所以，企业必须测量和分析顾客满意程度。通过以顾客满意为中心的整合营销、全面质量营销、关系营销、科技创新等途径和方法实现营销新追求。
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| 关 键 词： | 顾客 满意度 市场 营销 让渡价值 忠诚度 追求 |
| 文章编号： | 1008-391X(2001)04-0037-03 |
| 修稿时间： | 2001-08-29 |
Customer's Satisfaction is the New Pursuit for Marketing |
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| ZHANG Da-cheng. Customer's Satisfaction is the New Pursuit for Marketing[J]. Journal of Liaoning Technical University(Social Science Edition), 2001, 3(4): 37-39 |
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| Authors: | ZHANG Da-cheng |
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| Abstract: | The Enterprises pay more attention to the customer's satisfaction for it determines the customer's loyalty The enter- prises have to survey and analyze the customer's satisfaction. By means of complet marketing alH round quality marketing ,rela- ttons marketing and technical innovations the enterprises realize their new pursuit for marketing. |
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| Keywords: | customer satisfaction marketing loyalty pursuit |
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