On Social Capital and Diversity in a Feminized Industry: Further Developing a Theory of Internal Public Relations

Women's work relationships with other women in public relations management settings provide context for further developing Kennan and Hazleton's (2006 Kennan , W. R. , & Hazleton , V. ( 2006 ). Internal public relations, social capital, and the role of effective organizational communication . In C. H. Botan and V. Hazleton (Eds.) Public relations theory II (pp. 311 – 338 ). Mahwah , NJ : Lawrence Erlbaum Associates . Google Scholar]) conception of internal public relations (IPR) theory. To date, undertheorized in the public relations literature are intra-management relationships, social capital-diversity links, and connections between practitioners’ day-do-day lives and organizational contexts. Interviewed were 42 senior-level female public relations managers (African American, Asian American, Caucasian, and Hispanic) whose experiences reveal outcomes of woman/woman dyad work relationships over the past 5 decades and ways these may impact IPR in feminized industries. Explication of IPR theory and suggestions for further development are offered.