Dynamics of the Russian Television Audience |
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Authors: | I A Poluekhtova |
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Institution: | Department of Sociology, Moscow University for Humanities |
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Abstract: | Access to television programs in Russia has been increasing in recent years, and is now virtually universal. But the development of different modes of access (cable, pay-per-view, etc.) is stratifying audiences, and this is a trend that is likely to continue as new delivery technologies become available. |
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