信息环境下农业电视节目的发展

我国是农业大国,有九亿农民在农村,农村要发展,农民要致富,不能离开信息,电视是农民获得信息的主要渠道。经过几年的发展,现在全国电视人口覆盖率高达94.61%,其中农村人口占了大头。而在全国电视节目年播出总量的1004万小时中,农业电视节目不超过1%。这种资源配置和我国国情极不相称。如何在这样的大环境下发展对农传播、做好对农电视节目是一个迫切需要解决的问题。

The Development of Agriculture Television Program in the Information Environment

Our is the agriculture big country,there are 900,000,000 farmers in the village,the village wants a development,the farmer wants to amass a fortune,can't leave an information,the television is the main outlet that the farmer acquires an information.Through the development for several years,the national television population overlays a rate to be up to 94.61% now,among them,the village population had a big head.But in national television program year broadcast in 10,040,000 hours of total amount,agriculture television program not more than 1%.This kind of resources' installing state of the nation is very disproportionate with our country.How at thus of the great environment descend a development to the agriculture dissemination,work well is the problem that one is urgent to need to be resolved to the agriculture television program.