| 房地产营销观念与案例分析 |
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| 引用本文： | 覃彦玲. 房地产营销观念与案例分析[J]. 重庆建筑大学学报(社会科学版), 2000, 0(2) |
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| 作者姓名： | 覃彦玲 |
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| 作者单位： | 西南工学院经法系!四川绵阳621000 |
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| 摘 要： | 本文通过对海景湾花园和龙珠新城两个房地产项目营销管理案例分析 ,探讨了现代市场营销观念在我国房地产项目经营中的应用
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| 关 键 词： | 房地产 营销观念 案例分析 |
Marketing Orientation in Real Estate and the Case Analysis |
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| QIN Yan ling. Marketing Orientation in Real Estate and the Case Analysis[J]. Journal of Chongqing Jianzhu University(Social Science Edition), 2000, 0(2) |
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| Authors: | QIN Yan ling |
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| Affiliation: | QIN Yan ling |
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| Abstract: | Through analyzing the examples of marketing, this paper probes into the application of marketion orientation to real estate in our country. |
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| Keywords: | real estate Marketing orientation case analysis |
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