意识表征、认知语境与隐、转喻思维——认知传播学的哲学路径

心灵与意识问题是传统哲学的核心议题,而与意识问题紧密相关的,则非“认知”莫属.因此,从认知角度切入探究信息传播机制成为主流,意识表征、认知语境以及隐、转喻思维三个方面则成为探讨认知传播学的哲学基础.首先,意识的表征在空间上具有全局分布性;其次,认知语境的建构离不开大脑认知图式与知识的激活,并在这一过程中体现出一种隐、转喻的思维方式;最后,认知传播区别于以往传播学的5W经典模式,重点探索的是传播过程中思维如何得以被理解,这一过程需经历模式搭建、图式激发、选择记忆、行为形成四个阶段.

Consciousness Representation, Cognitive Context, Metaphoric/Metonymic Thinking: A Philosophical Approach to Cognitive Communication

Mind and consciousness are the core issues of traditional philosophy. However, cognition is closely related to consciousness. Therefore, it has become a mainstream approach to explore the mechanism of information transmission from the cognitive perspective. This paper discusses the philosophical basis of cognitive communication from three aspects of consciousness representation, cognitive context and metaphoric/metonymic thinking. Consciousness representation is characterized by the global distribution in space; and the construction of cognitive context cannot do without the activation of the cognitive schema and knowledge, and in the process a metaphoric/metonymic way of thinking is revealed. In addition, cognitive communication distinguishes itself from the classical 5W communication pattern in that it focuses on exploring how the mind is understood in the communication process. This process experiences four stages, namely, pattern construction, schema stimulation, memory selection, behavior formation.