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Codes of ethics and firm size: A stakeholder approach to strategic planning
Authors:Douglas R. Robideaux  Morgan P. Miles  John B. White
Affiliation:1. Department of Marketing, L.B. 8154, Georgia Southern University, Statesboro, Georgia
Abstract:A firm's capital budgeting and strategic planning decisions have the potential to affect many groups of people called stakeholders. A stakeholder is any group or individual who can affect or is affected by the achievement of the firm's objectives. This study examines whether the presence of a code of ethics that specifically addresses capital budgeting/strategic planning decisions will significantly raise the awareness of social responsibility during the long-run planning process. This study also examines whether firm size is associated with the awareness of social responsibility during the long-run planning process. Support was found that a code of ethics that addresses long-range planning is associated with higher awareness during the planning process. Firm size was not found to be statistically different.
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