| 处方药流通渠道分析 |
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| 引用本文： | 李先国,许华伟. 处方药流通渠道分析[J]. 长沙理工大学学报(社会科学版), 2007, 22(1): 92-94 |
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| 作者姓名： | 李先国 许华伟 |
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| 作者单位： | 中国人民大学商学院,北京,100872 |
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| 摘 要： | 随着我国医疗体制改革的进程,政府对于处方药分销体系及医院终端的管理有了许多新的变化。文章结合国内医药市场现实情况,分析处方药流通渠道构成及终端推广模式,提出三种可供制药企业选择的国内医药市场的营销模式。
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| 关 键 词： | 处方药 流通渠道模式 药品流通 |
| 文章编号： | 1672-934X(2007)01-0092-03 |
| 修稿时间： | 2006-12-23 |
An Analysis of Rx Distribution Abstract |
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| LI Xian-guo,XU Hua-wei. An Analysis of Rx Distribution Abstract[J]. Journal of Changsha University of Science & Technology, 2007, 22(1): 92-94 |
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| Authors: | LI Xian-guo XU Hua-wei |
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| Abstract: | Along with the reform of China's medical system,the government has enacted many new regulations of Rx distribution and hospitals.Combined with the situation of China domestic medical market,we have investigated the Rx distribution patterns and various promotions employed by the terminals,and finally put forward three marketing patterns which could be helpful for medical companies to develop domestic medical market. |
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| Keywords: | Rx Distribution Pattern Medicine Distribution |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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