| 区域化网上卖场的实施探讨 |
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| 引用本文： | 宋冀东. 区域化网上卖场的实施探讨[J]. 华中农业大学学报(社会科学版), 2007, 0(4): 53-57 |
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| 作者姓名： | 宋冀东 |
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| 作者单位： | 河南机电高等专科学校,经济贸易系,河南,新乡,453002 |
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| 摘 要： | 目前我国的零售业发展处于经济效益欠佳、发展秩序混乱的现状之中。本文通过对国内零售业及B2C电子商务模式进行研究,针对目前国内零售企业发展的困境,提出区域化网上卖场发展的方案,并深入分析了区域化网上卖场实施的必要性、可行性及策略。
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| 关 键 词： | 区域化 网上卖场 市场营销 电子商务 B2C |
Implementation of Regionalization Web Market |
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| SONG Ji-dong. Implementation of Regionalization Web Market[J]. Journal of Huazhong Agricultural University(Social Sciences Edition), 2007, 0(4): 53-57 |
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| Authors: | SONG Ji-dong |
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| Abstract: | The development of retail trade of China is under the current situation with lower economic benefit and confusing developmental order.This paper studied the retail trade and the B2C,put forward how to develop regionalization web market and finally analyzed the concept of the web market,the necessity,feasibility and some countermeasures of of the web market. |
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| Keywords: | regionalization web market marketing E-business B2C |
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