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诚信、勤俭与进取——从明清小说看我国古代商人的经商之道
引用本文:薛亚玲.诚信、勤俭与进取——从明清小说看我国古代商人的经商之道[J].太原师范学院学报(社会科学版),2005,4(4):85-87.
作者姓名:薛亚玲
作者单位:太原师范学院,基础部,山西,太原,030012
摘    要:我国明清两代,商业得到空前发展,描写这种大背景下的商人和商业行为的作品增多。明清小说中的许多作品展示了我国古代商人特有的经商之道,其中所体现出的“诚信是为商之德”、“勤俭是经商之本”、“进取是经商之道”等进步的商业思想,对于我们今天的市场经济建设也有着重要的借鉴意义。

关 键 词:诚信  勤俭  进取  经商之道
文章编号:1672-2035(2005)04-0085-03
修稿时间:2005年3月24日

Sincerity, Thrifty and Enterprising--Observing the Business Principles of Ancient Chinese Merchants from Novels in Ming and Qing Dynasties
XUE Ya-ling.Sincerity, Thrifty and Enterprising--Observing the Business Principles of Ancient Chinese Merchants from Novels in Ming and Qing Dynasties[J].Journal of Taiyuan Normal University:Social Science Edition,2005,4(4):85-87.
Authors:XUE Ya-ling
Abstract:In Ming and Qing Dynasties,there was unprecedented development in Chinas commerce,and novels describing merchants and their business behaviors prosper against such a vast background,many of the novels display the unique principles by which the ancient Chinese merchants did their business.Among them the business principles of " sincerity as the moral of commerce","thrifty as the root of business","enterprising as the way for business" are still of significance that can be used for reference in our modern construction of market economy.
Keywords:sincerity  thrifty  enterprising  way for business
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