加入WTO后中国电信企业营销问题及其对策探析

入世在即,本文首先分析了目前我国电信企业营销现状及存在的问题.指出入世给国内电信企业营销带来的压力和挑战.然后在营销方面提出五项具体对策.即一是加快电信企业经营机制的改革;二是创新营销观念,健全营销体系;三是重视网上营销,积极拓展电信业务;四是做好大客户的11营销工作;五是进行企业资源重组,努力开拓国外市场.

Analysis on Sales Problems, Pressure and Countermeasures of China's Telecommunication Companies Facing WTO

The entry of WTO is approaching. This paper first analyzes the current sales situation and existing problems of China's telecommunication companies, then puts forward five countermeasures in sales as follows: I. Quicken the reform of telecommunication sales system; II. Renew sales ideas and perfect sales system; III. Attach importance to net sales and develop telecommunication service; IV. Pay attention to one-to-one sales of great customers; V. Re-organize resources and develop markets abroad.